Smaller Marketing Budgets for Automakers in 2009
20 Jan 2009, 15:26 UTC · By: Madalina Iancu / Is the current financial crisis going to put the brakes on marketing and advertising in the auto industry? Highly unlikely, but still it's no surprising at all that more and more automakers are...
Chrysler, Fiat Confirm Global Strategic Alliance
20 Jan 2009, 14:43 UTC · By: Bogdan Popa / Recent reports claiming that Chrysler and Fiat may sign a strategic partnership proved to be true as the two companies have just announced they are forming a global strategic alliance. Under the ter...
Fiat, Chrysler Start Alliance Negotiations
20 Jan 2009, 10:50 UTC · By: Bogdan Popa / Struggling American automaker Chrysler is now in negotiations with Italian company Fiat to form an alliance that could help the US-based firm revamp the production line according to the initial plan...
Chrysler Receives $1.5 Billion from the US Department of Treasury
19 Jan 2009, 15:05 UTC · By: Bogdan Popa / US-based automaker Chrysler announced on January 16 that it has received access for up to $1.5 billion in loans from the US Department of Treasury's Troubled Asset Relief Program, also known as...
Chrysler Discontinues PT Cruiser
15 Jan 2009, 16:07 UTC · By: Bogdan Popa / American carmaker Chrysler today confirmed it will discontinue the PT Cruiser model and will start seeking a potential buyer for the equipment it used to manufacture this vehicle. President Tom LaSo...
Detroit's Big Three Pull Out of this Year's Tokyo Auto Show
15 Jan 2009, 14:37 UTC · By: Alex Oagana / Confirming earlier suspicions, General Motors, Chrysler and Ford have already decided to shun this year's Tokyo Motor Show, according to a report by Automotive News. Supporting earlier rumors, ...
Chrysler Cordoba Spokesman Ricardo Montalban Dies at 88
15 Jan 2009, 14:34 UTC · By: Madalina Iancu / Ricardo Montalban, the velvet voiced Mexican born actor who achieved success as Mr. Roarke on “Fantasy Island”, died of natural causes in his Beverly Hills home on Wednesday, The New Yor...
Jeep Is Returning To BBDO After Two Years
15 Jan 2009, 14:05 UTC · By: Madalina Iancu / After getting the $4 billion federal loan to avoid bankruptcy, Chrysler are already making some modifications in their advertising strategy. According to the Advertising Age, Chrysler decided to ...
Chrysler Denies Renault Negotiations
15 Jan 2009, 07:51 UTC · By: Bogdan Popa / American automaker Chrysler today issued a public statement denying recent reports claiming it is discussing the possibility to sell one of its brands. In short terms, Chrysler explained that it doe...
Chrysler to Sell Key Assets, Renault Denies Talks
14 Jan 2009, 11:48 UTC · By: Bogdan Popa / Although rumors surrounding a potential deal between Chrysler and Renault spread on the web since mid-2008, the French manufacturer has always denied them, saying that it has no absolutely intention...
$50 Million to Redeem the Detroit 3's Image
14 Jan 2009, 09:52 UTC · By: Madalina Iancu / Although advertising is considered to be absolutely necessary in a fast-paced modern world, during crisis times budgets for commercials and marketing lower considerably. So what do you do when you d...
US Automakers to Get Closer to Collapse in 2009, Analysts Say
14 Jan 2009, 09:44 UTC · By: Bogdan Popa / The United States government provided financial assistance to them. Most Americans supported them in their race for money. But this may not be enough to rescue the three struggling American automake...
Michigan UAW Supporters Protest against Detroit 3 Wage Cut
14 Jan 2009, 09:25 UTC · By: Bogdan Popa / Despite the fact that most automakers are currently focusing on the 2009 North American Auto Show, American companies are obviously still seeking to solve their financial problems which brought them...