BMWs Viral Marketing Campaign for X1
18 May 2009, 12:29 UTC · By: Alina Dumitrache / With just a few weeks before the official unveiling of the BMW X1 production model, BMW has found a way to arouse curiosity of its potential customers by launching a series of viral videos on a yout...
Chevrolet Clinch Double Win at Pau
18 May 2009, 09:22 UTC · By: Ovidiu Panzariu / Chevrolet scored an impressive double win at Pau this weekend, with Robert Huff and Alain Menu scoring taking the chequered flag in Race 1 and Race 2 respectively. Following no less than 9 penalties...
MW Design BMW M3, the Canadian Maul
18 May 2009, 08:19 UTC · By: Daniel Patrascu / Only few car-related images come to mind when speaking of Canada and most of those few images do not even hint at a possible tuning appeal in the North American country. But specialized tuners do ex...
BMW Z4 Takes Over London
18 May 2009, 06:43 UTC · By: Alina Dumitrache / As we were saying a couple of weeks ago, BMW started a new campaign to promote the new Z4 Roadster, online and offline as well, from homepages takeover on MSN and Yahoo, to TV ads and a documentary...
New George Harrison Edition at MINI United 2009
15 May 2009, 07:15 UTC · By: Alina Dumitrache / As you already know, MINI is celebrating this month its fifty anniversary, with several events scheduled to honor this brand. At the MINI United event, a new edition of the legendary George Harrison...
BMW's Strategy Number ONE
14 May 2009, 10:24 UTC · By: Daniel Patrascu / How does a premium segment car manufacturer plan of riding out the economic storm? Well, lots of calculations, predictions and a lot of hope may point them in the right direction. BMW for instance s...
The BMW X6 Ambulance Is Not Your Regular Aid Vehicle
14 May 2009, 09:15 UTC · By: Tudor Raiciu / We don't see ambulances like the type of vehicles that turn heads on the streets, but we might have second thoughts about about this one. After the world’s largest ambulance, we now proba...
Spring Starts with a BMW 1-Series Cabrio
13 May 2009, 14:10 UTC · By: Emanuelle Vandelay / I like May. There's not a time of the year when the sun is more round, heating everything around you, even... temptation. Its powerful rays tickle my nostrils and tempt me for long strolls, aft...
BMW CEO Wants to Keep Brand Image Intact, Says No to Daimler
13 May 2009, 12:48 UTC · By: Tudor Raiciu / BMW seem to have their minds set on keeping the partnership with Daimler as limited as possible. The company's CEO, Norbert Reithofer, joined BMW's CFO who said last week the company was ...
BMW S1000RR Trashed Again in Photoshooting
13 May 2009, 13:00 UTC · By: Alina Dumitrache / What is wrong with BMW Motorrad’s marketing department? After the previous shooting with that inexplicable presence of a helicopter and a model that clearly had nothing to do with the motorcyc...
Renault to Announce F1 Quit
13 May 2009, 10:37 UTC · By: Daniel Patrascu / The plot thickens in the Formula One world. After yesterday Ferrari made its decision and announced it "does not intend to enter its cars in the next Formula 1 World Championship,” should...
Why BMW 5 Series GT?
13 May 2009, 08:37 UTC · By: Daniel Patrascu / Ever since the first hints that German manufacturer BMW is preparing a type of car most of us haven't seen before, in terms of design that is, interest was high. The excitement grew as the rele...
Hartge Program for the New BMW Z4
13 May 2009, 07:56 UTC · By: Daniel Patrascu / The recently released for the US market BMW Z4 had no chance of going unnoticed with tuners around the world. German tuner Hartge announced today their new visual upgrading program for the Z4. Don&#...
Ferrari F1 Quit Official!
12 May 2009, 15:15 UTC · By: Ovidiu Panzariu / Ferrari has confirmed that it will not enter next year's Formula One Championship unless the budget cap proposal for 2010 is revised by the International Automobile Federation. The Italian car ...
Red Bull Racing Join Boycott of 2010 Rules
11 May 2009, 08:31 UTC · By: Ovidiu Panzariu / Red Bull Racing are the 4th team to announce they will not take part in next year's Formula One Championship if the current FIA regulations on the voluntary budget cap are kept. The Red Bull-ba...
BMW Z4 Roadster On Air on Discovery HD Theater
11 May 2009, 06:37 UTC · By: Alina Dumitrache / BMW came up with a new marketing campaign, entitled “Expression of Joy,” for the launch of the new BMW Z4 Roadster. The campaign includes a MSN.com homepage takeover on May 11 with ...
BMW S1000RR - The Lightest Supersport With ABS
11 May 2009, 06:11 UTC · By: Alina Dumitrache / BMW Motorrad released the new BMW S 1000 R a supersport bike with a straight-four power unit. The motorcycle combines engine output of 193 horsepower with an overall weight of 204 kg including fuel...
Daimler Doesn't Want BMW to Stand Alone
8 May 2009, 16:05 UTC · By: Daniel Patrascu / In an earlier report today we brought you the thoughts of Friedrich Eichiner, BMW CFO who, speaking on the subject of today's developments in the automotive industries said that BMW is better o...
MINI Turns Fifty
8 May 2009, 10:12 UTC · By: Daniel Patrascu / One of the brands who made history since their release is in celebration today. On May 8, 50 years ago, the first MINI, because this is the brand we are talking about, rolled off the assembly line f...
BMW Will Stand Alone
8 May 2009, 07:30 UTC · By: Daniel Patrascu / BMW has no plans to merge, or sell, or borrow, as Friedrich Eichiner, BMW CFO told The New York Times in an interview. In this new automotive frenzy, where Fiat joins with Chrysler and GM, where GM ...