MINI Debuts 'It's personal' Guerilla Campaign in Berlin and on Facebook
17 May 2011, 08:45 UTC · By: Alina Dumitrache / A new interactive marketing initiative debuted today to promote the MINI family, with the city of Berlin hosting the guerilla campaign “It’s personal” on the Kurfurstendamm bouleva...
BMW Group Sales Increase 17.9% in April
9 May 2011, 17:55 UTC · By: Mihnea Radu / BMW Group has reported that its sales have increased in almost all markets and regions across the globe last month, adding up to a 17.9 percent overall increase compared to the same month of 2010. ...
Sardegna Result to Boost MINI - Boss
9 May 2011, 14:42 UTC · By: Ovidiu Panzariu / MINI's David Richards admitted that he and his team were happy with how the John Cooper Works WRC behaved at return on the premier scene of world rally racing last weekend, in Sardegna, even th...
MINI Creative Use of Space Award Winners Announced
29 Apr 2011, 11:32 UTC · By: Alina Dumitrache / Following a partnership between MINI and Burton, the Creative Use of Space competition has finally announced its winners, with Cilka Sadar (19) of Slovenia and Yale Cousino (28) from the U.S. gettin...
MINI Drivers Expect Tough Start in Rally Italy
28 Apr 2011, 14:30 UTC · By: Ovidiu Panzariu / There is one more week remaining until Rally Italy opens its doors for WRC action this year, marking the official return of the MINI brand in the FIA's premier rallying series. And apart from t...
Loeb Hopes Sordo Will Succeed at MINI
27 Apr 2011, 11:42 UTC · By: Ovidiu Panzariu / Sebastien Loeb hopes Dani Sordo will make the most of his time with MINI in the World Rally Championship, as the Frenchman believes his former teammate at Citroen deserves championship honors now th...
MINI and Rock Band Kiss Raise Funds for UNICEF
22 Apr 2011, 09:42 UTC · By: Cosmin Voicu / In order to help fund global relief efforts, the British manufacturer MINI will offer for auction four Countryman models that feature the makeup alike and autographs of Kiss rock band members. Ac...
MINI Folding Bike, Locomotion at Its Finest
21 Apr 2011, 07:05 UTC · By: Daniel Patrascu / So, you own a MINI vehicle, but the car itself, funky as it is, is somewhat limited when it comes to gaining access to narrow parking spots in city centers. You own it, but at times there's no ...
BMW and MINI Split in New York
19 Apr 2011, 11:02 UTC · By: Daniel Patrascu / Having decided to expand the range of models it offers and subsequently the reach of the brand, MINI is now announcing moves that would change its public image. Starting in the US, the MINI dealersh...
BMW Group Repatriation Event Saw Over 300 Cars Sold
18 Apr 2011, 11:55 UTC · By: Mihnea Radu / BCA Nottingham hosted its first ever BMW Group repatriation event on April 9th, with entries from BMW Group as well as eight additional Vendors, namely ALD Automotive, Avis, Leaseplan, ING, Lex...
MINI Goodwood Edition to Retail for Under EUR47,000
14 Apr 2011, 11:19 UTC · By: Alina Dumitrache / The latest special edition coming from the MINI brand is to be found at this year’s Shanghai Auto Show, from April 23 to 28. Designed as a limited run of just 1,000 units, its exclusivity is h...
Geely Does the MINI Me
13 Apr 2011, 14:31 UTC · By: Daniel Patrascu / We've have gotten used to seeing, for the past few years or so, all types of Chinese cars that come remarkably close to vehicles that are manufactured elsewhere. And by remarkably close, we don...
MINI INSPIRED BY GOODWOOD Revealed Ahead of Shanghai Premiere
13 Apr 2011, 06:55 UTC · By: Alina Dumitrache / The MINI brand, currently making final preparations for its presence at this year’s Shanghai Auto Show, has today released details of what visitors to the event will get to experience in its b...
MINI Countryman Gets Dressed. For Real
12 Apr 2011, 13:21 UTC · By: Daniel Patrascu / They call it yarn bombing. Some consider it art, like graffiti, but for most, yarn bombing is nothing more than an action of dressing up a tree, or a pole, or a bench somewhere, in cloth. In our cas...
MINI Countryman Wanderlust Campaign Kicks Off
8 Apr 2011, 11:58 UTC · By: Mihnea Radu / BMW Group has just announced the debut of the MINI Countryman Wanderlust campaign, an initiative that encourages the brand's fans from all over the world to "get away from the everyday rou...
Kay Segler Appointed New MINI Brand Manager
2 Apr 2011, 14:51 UTC · By: Mihnea Radu / The latest corporate news coming from BMW Group is a bit surprising, but in a good way. Segler is making the move back to MINI effective May 1 of this year. His vacant spot as the head of the M Divi...
BMW Lineup for the Techno Classica Show
30 Mar 2011, 10:48 UTC · By: Daniel Patrascu / Following the announcement made by rival Daimler in regards to the cars it will field at this year's Techno Classica event in Essen, BMW stepped forward today to let us in on what models will b...
Red Bull Crashed Ice Final Winners Announced
22 Mar 2011, 10:13 UTC · By: Andrei Tutu / The Red Bull Crashed Ice (RBCI) World Championship has declared a winner over the weekend. During the final, which was held on Saturday in Quebec, Canada, Arttu Pihlainen (FIN) managed to surpass al...
BMW and MINI Preparing Massive Attack for Goodwood Motorsport Press Day
14 Mar 2011, 14:57 UTC · By: Andrei Tutu / Whenever the “Goodwood” name is mentioned, it becomes clear that multiple “creme de la creme” automotive creations will follow. We’re here to support the aforementioned...
MINI USA and MOG to Develop New MINI Connected Approved App
11 Mar 2011, 15:36 UTC · By: Alina Dumitrache / MINI vehicles equipped with the MINI Connected system could soon benefit from the on-demand streaming music service from MOG, thanks to a new partnership signed by the two companies. A beta version...