Photo: jlord8 / Instagram
After the first quarter of the year, Ford's Ranger mid-size pickup truck is the exact opposite of the best-selling unibody compact Maverick and full-size F-Series: it ranks dead last.
Last year, the mid-size pickup truck sector became the latest battleground with some new generations coming into play (specifically the 2023 Chevrolet Colorado and GMC Canyon), but the situation was a little awkward during the first three months of the year. This is because the usually best-selling Toyota Tacoma barely held on to its top spot, dropping almost 60% to a little over 21k units. In comparison, it was closely followed by the Nissan Frontier's 16% rise to almost 20k units.
The only other models in the green were the Chevrolet Colorado, with almost 15k units, and the GMC Canyon, with 5,484 examples. At the same time, the Jeep Gladiator dropped almost 5% to almost 13k units between them, and the Honda Ridgeline slid almost 13% to a little over 11k vehicles, also sitting in between them. However, none of these models tanked like the Ford Ranger – which bottomed out by more than 83% to less than 2k examples! That's a horrendous situation for the Blue Oval company, especially since they're selling an all-new Ranger generation for $32,720.
The 2024 model year is available with XL, XLT, Lariat, and Raptor trims, with the first three offered in 4x2 or 4x4 configurations, but they always sell with four doors. Well, according to the rumor mill, perhaps the reason for the abysmal sales performance is the lack of a genre-defining model. No worries, the parallel universes of vehicular CGI also come to the rescue: Jim, a virtual artist better known as jlord8 on social media, loves messing around with all things CGI from the automotive realm; he dreams of a two-door Ranger.
This isn't a workhorse like many others, though. Instead, the pixel master has imagined this two-door Ford Ranger as a fully-fledged sport truck and even gave it the Lightning moniker without necessarily taking the all-electric powertrain from the current Ford F-150 Lightning. Instead, he's open for debate on the engine front, and the channel's fans immediately chipped in with their thoughts. Some said that it would be "a great platform for the Coyote," referencing the Mustang GT and Dark Horse's 5.0-liter V8 mill.
Others thought that it would suffice to receive the 3.0-liter twin-turbo EcoBoost V6 in a 450-hp configuration, while some even want it way above its paygrade with the supercharged V8 under the hood, just like the Ford F-150 Raptor R. However, the author is more inclined towards the twin-turbo V6, and a fan immediately commented that it would be a great addition to the electrified Lightning lineup if this design project of a two-door Ford Ranger Lightning sport truck would feature a hybrid powertrain under the hood. So, what do you think?
The only other models in the green were the Chevrolet Colorado, with almost 15k units, and the GMC Canyon, with 5,484 examples. At the same time, the Jeep Gladiator dropped almost 5% to almost 13k units between them, and the Honda Ridgeline slid almost 13% to a little over 11k vehicles, also sitting in between them. However, none of these models tanked like the Ford Ranger – which bottomed out by more than 83% to less than 2k examples! That's a horrendous situation for the Blue Oval company, especially since they're selling an all-new Ranger generation for $32,720.
The 2024 model year is available with XL, XLT, Lariat, and Raptor trims, with the first three offered in 4x2 or 4x4 configurations, but they always sell with four doors. Well, according to the rumor mill, perhaps the reason for the abysmal sales performance is the lack of a genre-defining model. No worries, the parallel universes of vehicular CGI also come to the rescue: Jim, a virtual artist better known as jlord8 on social media, loves messing around with all things CGI from the automotive realm; he dreams of a two-door Ranger.
This isn't a workhorse like many others, though. Instead, the pixel master has imagined this two-door Ford Ranger as a fully-fledged sport truck and even gave it the Lightning moniker without necessarily taking the all-electric powertrain from the current Ford F-150 Lightning. Instead, he's open for debate on the engine front, and the channel's fans immediately chipped in with their thoughts. Some said that it would be "a great platform for the Coyote," referencing the Mustang GT and Dark Horse's 5.0-liter V8 mill.
Others thought that it would suffice to receive the 3.0-liter twin-turbo EcoBoost V6 in a 450-hp configuration, while some even want it way above its paygrade with the supercharged V8 under the hood, just like the Ford F-150 Raptor R. However, the author is more inclined towards the twin-turbo V6, and a fan immediately commented that it would be a great addition to the electrified Lightning lineup if this design project of a two-door Ford Ranger Lightning sport truck would feature a hybrid powertrain under the hood. So, what do you think?
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