A quarter of a million people attended Ferrari’s 20th anniversary parade of supercars in China. This parade marked the end of 11 months of celebrations for the Maranello firm in fastest growing market.
China is, right now, the second biggest consumer of Ferrari V8 and V12. Over 700 of them were sold there this year alone, with numbers expected to continue growing. The company’s chairman and CEO also took the opportunity to showcase the F12 Berlinetta, their most powerful machine yet.
“It has been a marvellous day of celebrations,” commented Luca di Montezemolo, “with many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari.”
“It has been a marvellous day of celebrations,” commented Luca di Montezemolo, “with many enthusiasts, a lot of young people and the city full of Ferrari flags. This has been the best demonstration yet of what the Prancing Horse represents in China – not just from a commercial point of view, but above all else for the Chinese people’s passion for Ferrari.”