The sponsorship includes short Volkswagen adverts, which will be aired at the start and end of each section of the programs, such as Bear Grylls: Born Survivor’, ‘Deadliest Catch’ and ‘Storm Chasers’ on the Discovery Channel, as well as others on Animal Planet, Quest, Shed and Dmax channels.
“The imaginative adverts feature a plumber, vet and gardener arriving in their Volkswagen Caddy, Transporter and Crafter vans, to discover their next job is more challenging than normal, and have to tackle unusually adventurous situations such as a waterfall, a jungle or even a dinosaur. The strapline, ‘Every job’s an adventure’ is announced by the actor Ray Winstone who, in common with Volkswagen’s radio adverts, then finishes by saying, ‘Let’s Go To Work’,” stated the press release, offering details about the new ads.
“We are really pleased to be in partnership with Discovery, and have developed this TV campaign to be engaging, relevant and a bit of fun,” said David George, Head of Marketing, Volkswagen Commercial Vehicles.
Volkswagen Commercial Vehicles UK has had a successful year so far, as the company has managed to increase its market share by 2.4 percent to 10.4 percent through April, compared to the same period of last year, selling more vans in March 2010 than in the whole of the first quarter of last year.
Google News