“This is definitely a highlight of London’s fashion calendar and we believe one of the most exciting events for the next generation of British fashion designers. Vauxhall is delighted to continue our long standing commitment to nurturing and establishing up and coming British design talent,” commented Wendy Towler from Vauxhall Motors.
Fashion Scout prides itself on finding and promoting the best designers each season. A panel of judges carefully selects what they think will be the hottest trendsetter at the London show. Among the designers whose careers were launched by the program we would mention:
- William Tempest – Often worn by A-list celebrities such as Kate Moss and Victoria Beckham
- Phrophetik– The eco friendly label worn by Livia Firth at this year’s Golden Globes
- BodyAmr– A firm favorite of Lily Allen and Florence Welch
This year, the following four British designers have been selected as the most promising new talents for the Ones to Watch show:
- Anja Mlakar – Anja graduated from Central Saint Martins in London in 2010. Her collection is described as having clean lines, muted colors, sensual silhouettes and her clothes are said to have an air of elegance
- Sara Bro-Jorgensen – Sara graduated from the Royal College of Art in 2010. Her collection draws inspiration from black and white photography and she uses many different fabrics from chunky knits to paper thin silk
- Kirsty Ward – Kirsty graduated from Central Saint Martins in 2008 and then went straight into designing for Alberta Ferretti in Italy. Her collection is fairly classic with heavy metallic jewelery which gives her clothes a different edge
- Tze Goh – Tze is another Central Saint Martins graduate. His collection is very different and uses malleable fabrics to create a 3D look
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