MINI has a slew of new products based on varied chassis that bring coupes, crossovers and roadsters to market under the famous badge. Yet it’s easy to forget the model that started it all. To help us remember, the British firm has announced that two million units have now been produced at their Oxford plant, proving the success of the model and brand since its re-launch a decade ago.
British Prime Minister David Cameron drove the two-millionth MINI out of the plant. The car that marks the production landmark is a MINI Convertible with special paintwork and extras to boot.
Cameron said that it was a privilege to drive this true British icon off the production line today. “The 2 millionth MINI to be made here in Oxford is a fantastic symbol of the UK’s strength in the global automotive industry and a great British manufacturing success story. MINI is not just a symbol of our industrial past, but also the great industrial future we want to build,” the British PM added.
His excitement is understandable, since MINI is the third largest automaker in Britain, and has shifted 216,302 vehicles in 2010 and exporting to more than 90 countries across the globe.
“Production of the two millionth MINI comes on the back of strong demand worldwide. Our recent announcement of an additional ?500 million investment in our UK MINI production facilities demonstrates the important role that Oxford plays in our global production network. The most essential factors in the success of MINI are the skills, passion and dedication of our associates,” said Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production.
British Prime Minister David Cameron drove the two-millionth MINI out of the plant. The car that marks the production landmark is a MINI Convertible with special paintwork and extras to boot.
Cameron said that it was a privilege to drive this true British icon off the production line today. “The 2 millionth MINI to be made here in Oxford is a fantastic symbol of the UK’s strength in the global automotive industry and a great British manufacturing success story. MINI is not just a symbol of our industrial past, but also the great industrial future we want to build,” the British PM added.
His excitement is understandable, since MINI is the third largest automaker in Britain, and has shifted 216,302 vehicles in 2010 and exporting to more than 90 countries across the globe.
“Production of the two millionth MINI comes on the back of strong demand worldwide. Our recent announcement of an additional ?500 million investment in our UK MINI production facilities demonstrates the important role that Oxford plays in our global production network. The most essential factors in the success of MINI are the skills, passion and dedication of our associates,” said Frank-Peter Arndt, member of the Board of Management of BMW AG, responsible for Production.