Tuned Rolls-Royce Cullinan Wants You To Tap Into Your Inner VIP

Sure, the color is a bit over-the-top, but that's the only slightly controversial thing about this project. In fact, we can see why deep-pocketed enthusiasts would certainly spend a lot of money on a pink luxury ride. Because make no mistake, this Rolls-Royce Cullinan costs more than a nice home in most parts of the Western World.

But all in due course, as first, let's see what the exterior is all about. Leaving the purple finish aside, it has a carbon fiber body kit. It is a widebody proposal with flared wheel arches that also comprises the usual attachments at the sides, front, and rear. Mansory reworked the entire lower section of the front bumper and gave the pictured SUV a new diffuser with a motorsport-like extra brake light.

Since no modern-day tuning project would be complete without a set of aftermarket alloys, the vehicle in question also checks this box. Mansory calls the set the Y.8, and it measures 24 inches in diameter. The extra daytime running lights are also part of the makeover, and if you haven't seen it yet, this Rolls-Royce Cullinan does not have any chrome details on the outside anymore. Even the Spirit of Ecstasy emblem has a black look to fit it better.

Since Mansory likely wanted to bring a touch of the cockpit to the outside, it gave it a white pinstripe. This is the cabin's dominating hue, as it has white leather upholstery that was wrapped around the seats, center console, upper and lower parts of the dashboard, door cards, etc. Some red purple has been added for a deeper effect and various components, including the dashboard, sport chevron wood trim.

Did you think this tuned Rolls-Royce Cullinan is the same one we wrote about earlier this week? Well, at first glance, it may look identical. However, that one had Mansory-branded headrests, as we could've seen by zooming in on some pictures, whereas this one displays the RR logo on them. The usual champagne flutes are on deck, and this Cullinan benefits from the famous starlight headliner and just about every feature required from a customized luxury high-rider, from the bespoke audio and massaging rear seats to the picnic tables and lambswool floor mats.

There is a remote-controlled exhaust system on deck and a lower ground clearance. In fact, these are the only mechanical upgrades here, as Mansory left the engine untouched. This is the regular Rolls-Royce Cullinan, which means that the 6.75-liter twin-turbo motor develops 562 horsepower (570 ps/419 kW). The superior Black Badge model's V12 produces 592 horsepower (600 ps/441 kW) and 664 lb-ft (900 Nm) of torque. These numbers apply to both the pre-facelifted and the facelifted iterations of the Cullinan, as Rolls-Royce hasn't modified the V12 motor.

A brand-new 2024 Rolls-Royce Cullinan will set you back nearly $400,000 in the United States of America. That's before the often greedy dealer markups and the destination charge, and without checking any boxes on the options list. If you haven't figured it out, the one pictured in the gallery above is for sale, and as with everything this controversial tuner touches, it also costs an arm and a leg and then some.

Does it look like a million bucks? It sure does, yet it doesn't cost that much. The ad that we will link in just a minute reveals a buy-it-now price of €675,325. This equals almost $730,000 at the current exchange rates. The vehicle is in stock and ready to be exported worldwide, albeit at an extra cost. Normally, we’d suggest an inspection in the flesh, accompanied by a trusty mechanic, but this Rolls-Royce Cullinan is a brand-new machine with only the delivery miles under its belt.

Hollmann International has been tasked with selling it, and interested buyers can access the online ad here and read more about the modified luxury SUV. Now, if I had some three-quarters of a million dollars ready to blow on a set of wheels, I certainly wouldn't blow it all on this Cullinan.

As a matter of fact, it is possible that neither the stock Cullinan would make it to my shopping list, which would likely include the Mercedes-AMG G 63 as the go-to high-rider. I'd also need a premium/luxury sedan for the daily driving duties and a rear-/mid-engined machine for weekends. And guess what? That kind of money would buy all three, though at least one would have to be second-hand if I aimed really high. So, what would you buy if you had around $750K?