Through a series of measures united under the catch phrase “Rewarded with a smile by exceeding your expectations,” the auto maker is planning a comeback of biblical proportions, one which will be supported by each and every department in its organization.
From the product line perspective, Toyota once again committed to continue its efforts to create eco-friendly cars, focusing on the creation of plug-in hybrid vehicles, pure electric vehicles and fuel cell vehicles.
Toyota brand aside, the company announced that Lexus will form a strong component of its future strategy. The luxury brand is to become a global premium player, by being introduced in emerging markets, where its competitors have already proven that luxury is at the top of the list for buyers.
Financially, Toyota plans to raise consolidated operating return on sales to 5 percent, thus bringing the company back to profit. That amounts to an operating income of about 1 trillion yen ($12 billion) by 2015, at current sales levels (7.5 million vehicles sold annually).
“Toyota will lead the way to the future of mobility, enriching lives around the world with
the safest and most responsible ways of moving people,” the Japanese say in a statement.
“Through our commitment to quality, constant innovation and respect for the planet, we aim to exceed expectations and be rewarded with a smile. We will meet challenging goals by engaging the talent and passion of people, who believe there is always a better way.”
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