When most people see an Aston Martin, the elegant Grand Tourer lines inspire a state of day dreaming, with the curves demanding admiration. Nevertheless, times have changed and Aston Martin wants its customers to drive their cars sideways. On ice.
This isn’t the company’s first venture into the world of snow and ice driving programs and yet the Aston Martin On Ice 2015 program looks as delicious as ever. The Brits have released two new clips that showcase their line-up bring hooned in freezing conditions.
Aside from the carmaker’s scheme in Lapland, last year saw the company introducing the Aston Martin On Ice USA event. For this year, they returned to the Crested Butte in order to hold a one-week customer driving event.
It doesn’t matter in which part of the world you abuse your Aston, the idea is to do it. Playing with your car and taking it past the limit of grip is the first step to keeping things under control and avoid fuelling supercar owner stereotypes.
Of course, while such low grip situations can teach a driver many things, we’re not all Santa Claus’ neighbors. This means that if you don’t also practice on dry tarmac.
It’s no wonder that companies like Aston Martin and Porsche, who used to keep an all-serious approach, nowadays include drifting in their official programs. After all, the sideways stuff has gone from being considered a non-sport to one of the most popular trends out there.
And with naturally-aspirated engines such as the ones Aston uses, keeping the slip angle balance is a pleasure, so we easily catch their... drift.
Aside from the carmaker’s scheme in Lapland, last year saw the company introducing the Aston Martin On Ice USA event. For this year, they returned to the Crested Butte in order to hold a one-week customer driving event.
It doesn’t matter in which part of the world you abuse your Aston, the idea is to do it. Playing with your car and taking it past the limit of grip is the first step to keeping things under control and avoid fuelling supercar owner stereotypes.
Of course, while such low grip situations can teach a driver many things, we’re not all Santa Claus’ neighbors. This means that if you don’t also practice on dry tarmac.
It’s no wonder that companies like Aston Martin and Porsche, who used to keep an all-serious approach, nowadays include drifting in their official programs. After all, the sideways stuff has gone from being considered a non-sport to one of the most popular trends out there.
And with naturally-aspirated engines such as the ones Aston uses, keeping the slip angle balance is a pleasure, so we easily catch their... drift.