We all know him as Professor Stephen Hawking, the man struggling with the greatest concepts of time and space. Yet this renowned physicist has another side to him: the backstage villain pulling the strings.
At least that's the vibe we got from this Jaguar commercial, dedicated to the all-new F-Pace crossover SUV. Although villainy and evildoing are never mentioned outright, the music and theme are the same as previous "British Villain" which have promoted the F-Type performance 2-seater.
In one of his latest Twitter posts, Hawking said he had always wanted to play a movie villain, and Jaguar were more than happy to accommodate him. “I think the wheelchair and the computer voice would fit the part,” he had said.
The yet unnamed lead actor is shown driving Jaguar's first premium crossover in a sporty manner, thanks to the supercharged V6 engine. After cruising through the snow caps, he reaches the evil mastermind's lair where he is greeted by a lovely blonde girl. He hands her a weird smart bracelet and heads inside.
“We’re the masters of time and space,” says his friend after being shown a loop-the-loop, and Hawking finishes: “And we all drive Jaguars. Ha ha ha.” For a 74-year old, he sure has a good sense of humor!
The ad was filmed by Oscar-winning director Tom Hooper, who was also behind other British Villain commercials starring actors like Tom Hiddleston, Mark Strong, Nicholas Hoult and Ben Kingsley.
“British villains are the smartest villains in the world, perfectly embodied by the great actors Sir Ben Kingsley, Tom Hiddleston, Mark Strong and Nicolas Hoult. Taking it to the next level with ‘British Intelligence’ is a small step and nobody personifies this any better than Professor Stephen Hawking,” added in a statement Ralf Specht, chief operating office at Spark44, which created the ad for Jaguar.
In one of his latest Twitter posts, Hawking said he had always wanted to play a movie villain, and Jaguar were more than happy to accommodate him. “I think the wheelchair and the computer voice would fit the part,” he had said.
The yet unnamed lead actor is shown driving Jaguar's first premium crossover in a sporty manner, thanks to the supercharged V6 engine. After cruising through the snow caps, he reaches the evil mastermind's lair where he is greeted by a lovely blonde girl. He hands her a weird smart bracelet and heads inside.
“We’re the masters of time and space,” says his friend after being shown a loop-the-loop, and Hawking finishes: “And we all drive Jaguars. Ha ha ha.” For a 74-year old, he sure has a good sense of humor!
The ad was filmed by Oscar-winning director Tom Hooper, who was also behind other British Villain commercials starring actors like Tom Hiddleston, Mark Strong, Nicholas Hoult and Ben Kingsley.
“British villains are the smartest villains in the world, perfectly embodied by the great actors Sir Ben Kingsley, Tom Hiddleston, Mark Strong and Nicolas Hoult. Taking it to the next level with ‘British Intelligence’ is a small step and nobody personifies this any better than Professor Stephen Hawking,” added in a statement Ralf Specht, chief operating office at Spark44, which created the ad for Jaguar.