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Steel Gray on Blue Rolls-Royce Cullinan Is 'Allergic to Failure,' Shows That Everywhere

Rolls-Royce Cullinan RS Edition ATF by Road Show International 24 photos
Photo: roadshowinternational / Instagram
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There are a lot of exciting new cars, crossovers, SUVs, and trucks coming out in 2024 that you can look forward to. Curiously, the Rolls-Royce Cullinan is also among them.
The ultra-luxury crossover SUV is getting into this select company because the facelifted 2025 model year is coming out next year with subtle updates – our spy photographer partners have already caught the most opulent SUV with a few strips of camouflage at the front.

As such, it will arrive on the market next year alongside models like the BMW M4 CS and M5, Cadillac Celestiq and Escalade IQ, C8 Chevy Corvette ZR1, Ford Mustang GTD, all-new Dodge Charger, Jeep Recon, Lucid Gravity, Mercedes-Benz EQG, Porsche 911 Hybrid and Macan EV, Ram 1500 REV and Ramcharger, Tesla Model Y 'Juniper,' or the Toyota GRMN Supra and 4Runner, among others.

The reason we talked about all those models is that a single Cullinan is probably worth as much as half of them. But if you add in a mix of aftermarket details, then there's the distinct possibility that you could buy one of each for the price of a single Rolls-Royce SUV. However, even if some new foes are on the market, like the Ferrari Purosangue, the Cullinan behemoth remains one of the most desirable ultra-luxury super-SUVs on the market – perhaps simply because even the simple changes make it stand out in any crowd.

And there is no need to take our word for granted, as we have a proper example courtesy of the good folks over at Atlanta, Georgia-based Road Show International, who have a 'subtle' treat that may or may not cause fans to run amok crying for their 'Culli. For example, gray hues are usually for people who don't want to wash their car too often because it doesn't attract or show dirt like a black vehicle, for instance. But here, the satin Steel Gray exterior color is the first thing that pops up when seeing this hulking Cullinan.

The second will be the subtle blue details embedded in the badges, Spirit of Ecstasy statue, or the big caps for the 26-inch machined black aftermarket wheels. Naturally, this is just the beginning for this unique Cullinan RS Edition; the commission also has a distinctive ATF blue and black interior – with ATF meaning the owner is actually 'Allergic to Failure.' Anyway, the custom options don't stop there.

Suppose we check out the RS Edition's highlights. In that case, we can quickly notice the chrome delete and ATF trim, 3D radiator grille, smoke exterior lighting package, the PPF gloss clear film tint, plus the nano-ceramic window and windshield tint. All in all, this is not bad at all – and there's really no reason to feel blue that the company has probably already delivered this exquisite Cullinan to its rightful owner.


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About the author: Aurel Niculescu
Aurel Niculescu profile photo

Aurel has aimed high all his life (literally, at 16 he was flying gliders all by himself) so in 2006 he switched careers and got hired as a writer at his favorite magazine. Since then, his work has been published both by print and online outlets, most recently right here, on autoevolution.
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