SEAT Reorganizes the Ecomotive Range

SEAT offers a range of eco-friendly models that includes environmentally responsible models from multiple segments and uses the Ecomotive name. Now, the automaker’s UK division is introducing a new badging structure for the green line-up.

The introduction of the new range coincides with the UK debut of the new Alhambra MPV, which also comes with an Ecomotive version.

„To coincide with the imminent debut on UK roads of the all-new, seven-seat Alhambra MPV – which boasts a class-leading ‘green’ version – and the arrival here of the latest generation Ibiza Ecomotive with emissions slashed to an exceptional 92 g/km, SEAT is launching an enhanced Ecomotive nomenclature,” stated the press release.

The current Ecomotive name stays and is now applied to all SEAT vehicles that use any of the company’s economy-focuses technologies, such as auto Start/Stop or Brake Energy Recovery.

However, the lowest-emitting models in each range, which generally include all Ecomotive technologies as well as other frugal features such as bespoke aerodynamics and low rolling resistance tires, will be badged as E Ecomotive. The new „E” appears in green above the chrome Ecomotive boot lid badge.

„SEAT’s extensive line-up of environmentally responsible models now includes versions of the Ibiza SC, Ibiza 5dr, Ibiza ST, Leon, Altea, Altea XL and, shortly, new Alhambra. These real world examples of SEAT’s commitment to fuel efficiency and emissions reduction appear alongside the brand’s concepts for future engineering and styling developments such as the petrol/electric hybrid Leon Twin Drive Ecomotive and latest plug-in electric IBE concept,” stated the press release.