Renault UK Names New Managing Director

The British division of Renault announced today that Roland Bouchara will leave the company on July 1st, as he has been promoted to the position of Sales Vice President, Europe Market Area (Germany, Italy, Spain and UK). He will be replaced by Thierry Sybord, currently Managing Director of Renault Netherlands.

“My promotion is a result of the success our subsidiary has achieved in a very difficult economic environment,” Roland Bouchara, who has held previous roles as Managing Director, South Africa and Marketing Director, France said in a release.

“I would like to pay full tribute to the effort and contribution that all of our UK staff and dealers have put into the Renault Network Regeneration Plan which we launched in 2007 and, recently, the Destination 5 programme, which has resulted in us becoming the fifth placed brand as well as possessing a profitable dealer network.”

“Clearly in my new role, this country will remain crucial to our European ambitions, so I will not lose touch and will always hold fond memories of my time here,” Bouchara added.

Thierry, 47, has been in his current position since 2006, having previously held senior roles including Marketing Director for France.

“Naturally, I’m delighted to be taking on the challenge of orchestrating Renault’s operations in the UK. Withan impressive market share increase this year, one of the youngest car and van ranges in the industry and our innovative range of electric vehicles just on the horizon, it’s an exciting time to be joining,” Sybord commented on his appointment.