Elon Musk wanted Tesla to have an answer for the Rivian R1T, the Ford F-150 Lightning, the GMC Hummer EV Pickup, and the Chevrolet Silverado EV. But what he wanted the most was to create a brand-new Tesla-branded EV that would look "like the future." That's how the Cybertruck was born.
And now, there's a song about it! It's pretty catchy, too.
Let's be honest for a minute. There's little exterior design innovation happening in the automotive industry. BMW, for example, tried to bring something different forward, and it attracted a ton of criticism for reinterpreting some of its early vehicle designs.
However, it's known that humans are generally reticent to major or unusual changes. We need a break to adjust, understand, and appreciate the novelty.
Proof of that comes from how some of BMW's latest models have been accepted by purists and embraced by fans or prospective buyers. As time passed, many warmed up to BMW's divisive design language. The M3, M4, and even the X7, with its large grille and split headlights, are currently appreciated for bringing a breath of fresh air to our roads.
But while the Germans made some slight yet defining changes to the appearance of their most popular vehicles, Tesla was the one that stole the show. The Cybertruck is a global phenomenon, even though it can't be legally sold in some important markets, like the European Union.
Apparently, the edgy pickup truck or, as Elon Musk called it on X (formerly Twitter), the "triangle on wheels" was born after Tesla's CEO was forced to answer one important question: "Why doesn't the future look like the future, dad?" That's all it took for Musk to tell the automaker's engineers that they needed to bring forward the right solutions that would foster the creation and series production of a pickup truck that should "look like the future."
So, in late November last year, the bullet-resistant Cybertruck with rock-proof glass, steer-by-wire, a battery built on the 800V architecture, 48V electrical systems, one humongous wiper, rear-wheel steering, and a doubled MSRP became real. The angular and a bit dystopian ride has since become an icon. The many shortcomings, such as not having Autopilot or FSD or a front-end that wouldn't hurt people, didn't matter. But that's understandable, considering there reportedly were almost two million pre-orders for this thing.
Still, it's worth noting that the Cybertruck didn't attract only adults willing to spend at least $100,000 to get their hands on a dual-motor unit or over $120,000 for a tri-motor Cyberbeast. This thing is a hit with kids, too! Many have the same reaction as when they see a V12-powered Lamborghini Aventador or a plane. It seems like Tesla's professionals nailed it: this thing really looks like it dropped out of a sci-fi movie. And what better confirmation can engineers and designers receive for doing a great job than hearing a bunch of screams coming from wowed kids, right? After all, children are known for being brutally honest!
But something was missing from the Cybertruck's arsenal. No, we aren't talking about the accessories customers haven't received or the fact that the CEO greatly exaggerated the EV's capabilities. This pickup truck (that's supposed to also "cross calm seas") needed a song of its own.
And what better way to reflect what the Cybertruck is all about than a catchy tune that you might soon hear at a kindergarten or on the local radio? Here, give it a listen. You might surprise yourself by humming it involuntarily afterward. Just be forewarned: there's a lot of Autotune in this song.
"Some say they're ugly,
Some say they're mean,
They're fully electric,
A wicked machine.
(…)
Like a rocket ship taking off with a blast,
Quite a shock, is it,
Everybody's aghast at the Cyyybertruck,
Tesla Cyber-
Tesla Cyyybertruck,
Now the future is past!"
Don't say we didn't warn you! It really is catchy!
Let's be honest for a minute. There's little exterior design innovation happening in the automotive industry. BMW, for example, tried to bring something different forward, and it attracted a ton of criticism for reinterpreting some of its early vehicle designs.
However, it's known that humans are generally reticent to major or unusual changes. We need a break to adjust, understand, and appreciate the novelty.
Proof of that comes from how some of BMW's latest models have been accepted by purists and embraced by fans or prospective buyers. As time passed, many warmed up to BMW's divisive design language. The M3, M4, and even the X7, with its large grille and split headlights, are currently appreciated for bringing a breath of fresh air to our roads.
But while the Germans made some slight yet defining changes to the appearance of their most popular vehicles, Tesla was the one that stole the show. The Cybertruck is a global phenomenon, even though it can't be legally sold in some important markets, like the European Union.
Apparently, the edgy pickup truck or, as Elon Musk called it on X (formerly Twitter), the "triangle on wheels" was born after Tesla's CEO was forced to answer one important question: "Why doesn't the future look like the future, dad?" That's all it took for Musk to tell the automaker's engineers that they needed to bring forward the right solutions that would foster the creation and series production of a pickup truck that should "look like the future."
So, in late November last year, the bullet-resistant Cybertruck with rock-proof glass, steer-by-wire, a battery built on the 800V architecture, 48V electrical systems, one humongous wiper, rear-wheel steering, and a doubled MSRP became real. The angular and a bit dystopian ride has since become an icon. The many shortcomings, such as not having Autopilot or FSD or a front-end that wouldn't hurt people, didn't matter. But that's understandable, considering there reportedly were almost two million pre-orders for this thing.
But something was missing from the Cybertruck's arsenal. No, we aren't talking about the accessories customers haven't received or the fact that the CEO greatly exaggerated the EV's capabilities. This pickup truck (that's supposed to also "cross calm seas") needed a song of its own.
And what better way to reflect what the Cybertruck is all about than a catchy tune that you might soon hear at a kindergarten or on the local radio? Here, give it a listen. You might surprise yourself by humming it involuntarily afterward. Just be forewarned: there's a lot of Autotune in this song.
"Some say they're ugly,
Some say they're mean,
They're fully electric,
A wicked machine.
(…)
Like a rocket ship taking off with a blast,
Quite a shock, is it,
Everybody's aghast at the Cyyybertruck,
Tesla Cyber-
Tesla Cyyybertruck,
Now the future is past!"
Don't say we didn't warn you! It really is catchy!