Nissan Juke Turns into a Glow-in-the-Dark Graffiti Canvas

It would appear that all you need to create some discussions about your latest model is a polarizing design, an indefinite number of headlight layers stacked on top of each other and an absolutely bland car to support them all. That was Nissan Juke's recipe for success, even though being one of the pioneers of the best-selling segment of the moment must have helped as well.

Now, though, this generation of the Nissan Juke is getting ready to pass the relay, so in order to remain on top, it needs more PR action and marketing events. A perfect example for that is the Japanese car's involvement in this year's Melbourne White Night celebrations.

As the name suggests, the White Night Melbourne is a 12-hour-long art and culture celebration that takes place in one of Australia's largest cities. Having reached its fourth edition, this yearly event usually involves local and international artists manifesting themselves through a variety of mediums - from performances and music to light projections and the more conservative visual arts.

Among the exhibits during this year's edition was a pair of Nissan Jukes wrapped in a special glow-in-the-dark skin. The two tiny crossovers didn't keep their immaculate aspect for long, as two artists - Chris Le and Snake Hole (Josh Meyer and Josh Brown) - were given black paint and pens and asked to demonstrate their skills in a live performance. Onlookers were also invited to take part actively by drawing on the two cars using their smartphone's light.

Chris Le, "Journey to the West"

"One of my favorite TV shows as a kid was the Monkey Magic series. Since it is the Year of the Monkey in the Chinese lunar calendar, I thought it would be fitting to depict Monkey and his friends on their journey to the West. Obviously an Asian themed illustration must include dragons since they are a big part of the culture, so it was only natural to draw epic dragons weaving past the character on the car."

Snake Hole, "Snake Wrap"

"Our initial impression when we saw the JUKE was it had snake-like characteristics. The grill, headlights and long smooth lines resonated immediately with us. We decided to create a series of snakes that traced the shapes and features of the JUKE. We utilized negative space, so that the snakes were glowing, and everything else would be blacked out."