The next-generation Land Rover Defender, which is expected to arrive in 2015, will be designed to look "incredibly distinctive", British company design director Gerry McGovern said.
"This thing, I can assure you, will be incredibly distinctive. You’ll look at it and say, ‘That is a modern-day Defender’, and there will be nothing else like it. This car will be the bollocks, I assure you. The absolute dog’s bollocks," McGovern told CarAdvice, adding that the Defender would look nothing like the DC100 concepts.
Besides designing a Defender set to blow its customers away, McGovern said that the British company is also looking to expand the Defender lineup: "There’s an opportunity to spin it in different ways, and different versions. Look at Defender when it first started – there was a lot of proliferation in terms of different types of Defenders, pick-ups and all types of things."
The Land Rover representative also suggested that the all-new Defender could follow the Range Rover and Range Rover Sport recipe to become more lighter with an aluminum platform. "Aluminum is something that we’re good at and we’ve started to use a lot more of. It offers massive savings in terms of weight, which means our engines can get smaller, and also sustainability, so that will be very much on the cards as a material that is ideal for us," McGovern added.
All told, Land Rover hopes to sell the new Defender in significantly higher number than the current "antique" model, which averages about 15,000 order a year.
Story via CarAdvice
Besides designing a Defender set to blow its customers away, McGovern said that the British company is also looking to expand the Defender lineup: "There’s an opportunity to spin it in different ways, and different versions. Look at Defender when it first started – there was a lot of proliferation in terms of different types of Defenders, pick-ups and all types of things."
The Land Rover representative also suggested that the all-new Defender could follow the Range Rover and Range Rover Sport recipe to become more lighter with an aluminum platform. "Aluminum is something that we’re good at and we’ve started to use a lot more of. It offers massive savings in terms of weight, which means our engines can get smaller, and also sustainability, so that will be very much on the cards as a material that is ideal for us," McGovern added.
All told, Land Rover hopes to sell the new Defender in significantly higher number than the current "antique" model, which averages about 15,000 order a year.
Story via CarAdvice