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New Cupra Formentor and Leon Now in Production at SEAT's Martorell Plant

Production of the new Cupra Formentor and CUPRA Leon begins in Martorell 12 photos
Photo: Cupra
Production of the new Cupra Formentor and CUPRA Leon begins in MartorellProduction of the new Cupra Formentor and CUPRA Leon begins in MartorellProduction of the new Cupra Formentor and CUPRA Leon begins in MartorellProduction of the new Cupra Formentor and CUPRA Leon begins in Martorell2024 Cupra Formentor2024 Cupra Formentor2024 Cupra Formentor2024 Cupra Leon2024 Cupra Leon2024 Cupra Leon2024 Cupra Leon
Previously the motorsport and high-performance vehicle subsidiary of SEAT, the Cupra division is going from strength to strength. To keep the sales momentum going, Cupra has recently facelifted the Formentor and Leon, which are now in production at the Martorell plant in Spain.
Inaugurated in 1993, the facility will be converted for small battery-electric vehicle production in 2025. The Volkswagen Group has set aside three billion euros for the conversion. In absolute terms, the most commercially successful vehicles produced in Martorell are the Ibiza, Leon, and Cordoba. However, as of June 2024, the Formentor is built more often than its siblings.

According to Cupra chief executive officer Wayne Griffiths, both the Formentor crossover and Leon hatchback are instrumental for the future of Martorell. Be that as it may, the Spanish automaker is eagerly looking forward to the Cupra Raval, which is due in the latter half of 2025. It will be joined by the Volkswagen ID 2.all which – as opposed to the ID.3 hatchback – is a front-drive affair. The concept's electric motor is rated at 226 ps (223 hp), whereas driving range is estimated at up to 450 kilometers (280 miles).

Cupra expects to start deliveries of the refreshed Formentor and Leon in the third quarter of 2024. For some reason or another, they're marketed as 2024 rather than 2025 models. The front-biased crossover and hatch feature Cupra's latest design language, a new generation of infotainment, more power, and more sustainable interior materials.

First of all, the Cupra Formentor and Leon Sportstourer (a.k.a. station wagon) can be had with a 333-ps turbo gasser, a rear-axle torque splitter that uses two clutches for independent torque control on each rear wheel, and Akebono brakes. It's not clear why the 333-ps engine isn't available in the Leon hatchback, but looking at the bigger picture, a hi-po wagon is much cooler.

Production of the new Cupra Formentor and CUPRA Leon begins in Martorell
Photo: Cupra
Lower down the spectrum, prospective customers are presented with e-HYBRID, eTSI, and TSI powertrains. In Cupra vernacular, e-HYBRID means plug-in hybrid with 272 ps on deck and more than 60 miles of electric range. As for eTSI, that would be the short way of saying mild hybrid.

Unleashed in late April 2024, the facelifted Formentor and Leon are gifted with shark-nosed fascias complemented by triangular headlights of the matrix LED variety. The triangular exterior lighting theme continues with the illuminated Cupra logo in the rear. Optioned in matte-finish paint colors such as Enceladus Gray and Century Bronze, these compacts definitely look the part.

Stepping inside reveals a 12.9-inch infotainment system with an illuminated slider, 12-speaker audio developed in collaboration with the folks at Sennheiser Mobility, and bucket seats beautified with either environmentally conscious leather or recycled microfiber. Based on the Volkswagen Group's MQB platform, the Formentor and Leon are closely related to the VW Tiguan and Golf.

Over in Germany, which is Volkswagen's home market and Europe's largest market for new cars, the Formentor carries a starting price of 42,145 euros or dollars at current exchange rates. The Leon and roomier Leon Sportstourer are €38,340 ($41,035) and €40,515 ($43,365), respectively.
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About the author: Mircea Panait
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After a 1:43 scale model of a Ferrari 250 GTO sparked Mircea's interest for cars when he was a kid, an early internship at Top Gear sealed his career path. He's most interested in muscle cars and American trucks, but he takes a passing interest in quirky kei cars as well.
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