Maserati Quattroporte on Your Mobile

Luxury cars and technology have always been best friends, with every new gizmo and gadget being implemented into cars as soon as they are invented. Now, Maserati is using state-of-the-art technology in another way, for promoting their new model - the Quattroporte Automatica. In order to do so, they have teamed up with 10Duke - an online and mobile multimedia technology provider - company which will send exclusive video footage of the Quattroporte to Maserati possible customers.

Surely this will prove to be a fructose marketing campaign, because everyone who will receive such footage on his or her mobile phone, will show it to friends, family and work colleagues, or send it to them. As always, the executives of the two companies involved in the project build-up one another and babble marketing nonsense. This is also the case of Michael Leavey, 10Duke Chief Executive, who comments:

“This is a great use of interactive technology to creatively engage with Maserati’s audience, in a way that is appealing and convenient. The viral element of the service allows users to share the Maserati footage with friends and colleagues, supporting the overall campaign and building brand awareness. It demonstrates how brands can start to connect with consumers in the rapidly growing mobile space.”

Mike Biscoe, Head of Marketing over at Maserati responds: “10Duke’s technology has allowed us to extend the reach and dynamism of the campaign in a way that is relevant to the lifestyle of our audience."