Maserati Japan Ltd. has officially started its operation as a Japanese subsidiary of Maserati S.p.A. The company was established in Japan back in April of last year, and has been preparing for this moment ever since, transferring duties and obligations from the past importer for the country.
Maserati Japan’s sales network will consist of 18 showrooms for now, but plans are being made to further increase the quality and the capillarity of its dealers’ presence by investing in new facilities, training and service policies.
Japan is a significant market for the Italian sportscar maker, as it occupies the 6th position worldwide in sales volume, and 2nd place in the Asia Pacific Region (after China). Thus, Maserati’s decision to have a direct presence in the country and not work through an importer seems justified.
No official announcement has been made yet about the model range available in Japan. However, the GranTurismo and Quattroporte should both be available from the start. Last year, Maserati introduced the new GranTurismo Convertible to the US market. This new drop-top expands the Maserati lineup to three models, including the Quattroporte sedan and the GranTurismo coupe.
The GranTurismo Convertible is powered by the same 4.7-liter V8 as the coupe, producing 433 horsepower. It can accelerate from 0-62 mph (100 km/h) in just 5.4 seconds, and if you find a road that’s long enough, it will top out at 176 mph (283 km/h). It has proved a great sales success, as the carmaker was able to shift every single unit that landed on US shores. The latest sales figures that are available showed 558 convertible units were shifted in the first eleven months of last year. We would expect the convertible to be just as popular in Japan.
Maserati Japan’s sales network will consist of 18 showrooms for now, but plans are being made to further increase the quality and the capillarity of its dealers’ presence by investing in new facilities, training and service policies.
Japan is a significant market for the Italian sportscar maker, as it occupies the 6th position worldwide in sales volume, and 2nd place in the Asia Pacific Region (after China). Thus, Maserati’s decision to have a direct presence in the country and not work through an importer seems justified.
No official announcement has been made yet about the model range available in Japan. However, the GranTurismo and Quattroporte should both be available from the start. Last year, Maserati introduced the new GranTurismo Convertible to the US market. This new drop-top expands the Maserati lineup to three models, including the Quattroporte sedan and the GranTurismo coupe.
The GranTurismo Convertible is powered by the same 4.7-liter V8 as the coupe, producing 433 horsepower. It can accelerate from 0-62 mph (100 km/h) in just 5.4 seconds, and if you find a road that’s long enough, it will top out at 176 mph (283 km/h). It has proved a great sales success, as the carmaker was able to shift every single unit that landed on US shores. The latest sales figures that are available showed 558 convertible units were shifted in the first eleven months of last year. We would expect the convertible to be just as popular in Japan.