After receiving its $59,990 AUD price tag at the beginning of the month, as well as securing a deal with battery-swapping company Better Place, the Holden version of the Volt also gets Australia-specific ads. These market it as being the ‘long range electric Holden Volt’ in order to quench potential buyers’ range-related fears which have no place when talking about the range-extended Volt.
Strangely, the fact that its range is extended by a 1.4-liter petrol engine is not mentioned at during either of the two ads, an aspect which we say is a little misleading, at least for those who are not in the know. We say that Holden (and GM, implicitly) need a good campaign to promote the Volt in Australia, because of its very high sale price, which is $8,500 AUD than that of its main (and only) real rival, the all-electric Nissan Leaf.
The ads themselves are very heart-touching, talking about the benefits and properties of electricity. Also, considering the fact that the Volt is a major departure from other Holden products, the word ‘change’ is also emphasized, as people need to adjust to this new greener image of the manufacturer.
First ad
Second ad
The ads themselves are very heart-touching, talking about the benefits and properties of electricity. Also, considering the fact that the Volt is a major departure from other Holden products, the word ‘change’ is also emphasized, as people need to adjust to this new greener image of the manufacturer.
First ad
Second ad