As Lamborghini looks upon the electrified era, they are faced with many challenges, including packaging and design. However, it appears that the latter category is not exactly a challenge, as the Raging Bull claims to have already nailed it.
During a chit-chat with Autocar, the company’s design chief, Mitja Borkert, who has led the styling teams that came up not only with the Huracan, Aventador S, and Urus, but also with the Terzo Millennio, Sian FKP 37, and new Countach, has talked about the overall shape of their upcoming electrified models.
“We will always create cars with emotional performance. They will always look like spaceships, always be inspiring, always cars that with whatever technology they have, will have the sound and the emotion to touch you,” Borkert said. “We have a clear future declared by Stephan Winkelmann [Lamborghini’s CEO], and we are heading to the future. We finish with pure internal combustion this year, and start hybrid next year.
Besides briefly speaking about the company’s future design language, Borkert has confirmed that battery-electric cars are a necessity at Lamborghini too, because “we are living on the same planet as everyone else,” and the brand needs to look forward to evolving. “We need to always use new technology. There’s always a new generation of buyers coming through,” he said, adding that “I’m convinced we can introduce smart aero in the future,” mentioning the muffler, as “we can use that area for aero… in a very cool way.”
Lamborghini has already dipped its fingers in the electrified segment with limited production versions of the Sian FKP 37 and the modern Countach. Nonetheless, after this year, every new vehicle that they launch will feature some sort of electrification. Moreover, the successors of the Huracan and Aventador, both of which are currently in the works, will boast hybrid power.
“We will always create cars with emotional performance. They will always look like spaceships, always be inspiring, always cars that with whatever technology they have, will have the sound and the emotion to touch you,” Borkert said. “We have a clear future declared by Stephan Winkelmann [Lamborghini’s CEO], and we are heading to the future. We finish with pure internal combustion this year, and start hybrid next year.
Besides briefly speaking about the company’s future design language, Borkert has confirmed that battery-electric cars are a necessity at Lamborghini too, because “we are living on the same planet as everyone else,” and the brand needs to look forward to evolving. “We need to always use new technology. There’s always a new generation of buyers coming through,” he said, adding that “I’m convinced we can introduce smart aero in the future,” mentioning the muffler, as “we can use that area for aero… in a very cool way.”
Lamborghini has already dipped its fingers in the electrified segment with limited production versions of the Sian FKP 37 and the modern Countach. Nonetheless, after this year, every new vehicle that they launch will feature some sort of electrification. Moreover, the successors of the Huracan and Aventador, both of which are currently in the works, will boast hybrid power.