Mercedes-Benz is targeting a younger audience with its new CLA fancy compact sedan and, as we reported, the carmaker is set to advertise the vehicle at the Super Bowl this February.
Choosing the best way to do so certainly wasn’t easy, with Merc stepping on a rather bold pathway. The company has released a 90-second clip starring Sports Illustrated swimsuit edition cover model Kate Upton.
The clip sees Kate “washing” the CLA in slow motion - she doesn’t exactly clean the car, but we won’t tell you what’s going on as we don’t want to ruin the fun. This is just a preview for the Super Bowl commercial, which will see Upton team up with R&B singer Usher. You can take a close look at the Mercedes-Benz CLA... being “washed” by Kate Upton, by hitting the play button above.
Our say: we see a pattern here - remember the CLA promo video that features supermodel Karlie Kloss?
The clip sees Kate “washing” the CLA in slow motion - she doesn’t exactly clean the car, but we won’t tell you what’s going on as we don’t want to ruin the fun. This is just a preview for the Super Bowl commercial, which will see Upton team up with R&B singer Usher. You can take a close look at the Mercedes-Benz CLA... being “washed” by Kate Upton, by hitting the play button above.
Our say: we see a pattern here - remember the CLA promo video that features supermodel Karlie Kloss?