The age when cars were only means of transportation are long gone, as modern day vehicles have become a statement of who you are. Auxiliary businesses, going from electronics and ending with fashion designers bloom (or at least did until the crisis came) thanks to the auto industry.
We at autoevolution are a bit fashion-ignorant, to be honest, so we are not sure if getting a shoe designer like Jonathan Kelsey to draw up a 'luxury driving set" for Vauxhall is a good thing or not. Still, the British company thought it is a good idea, so Kelsey got the job and came up with a set consisting of key fob, driving gloves and steering wheel cover in the designer's trade mark metallic leather and heavy black stitching.
Kelsey designed the set, themed on the Great British Road Trip, as part of the Vauxhall Collective program, a scheme to support up and coming creatives in the UK. Only 25 sets will see production and they will be sold at a price of 192 pounds.
What we don't get (besides the "why hire a shoe designer to...") is why do this? You, as a company got the guy (the designer) all worked up as he drew the set, only to make 25 pieces. And who uses driving gloves in a Vauxhall (we loathe all those who use gloves when driving anyway, expect pilots, of course)?
Vauxhall blames it on the " creative support schemes," promoted through the Vauxhall Collective. Members of the collective are "supported financially to carry out projects and giving them the resources to fulfill their creative potential".
We are all in favor of "creative potential" and its "fulfillment," but really now, a designer key fob?
We at autoevolution are a bit fashion-ignorant, to be honest, so we are not sure if getting a shoe designer like Jonathan Kelsey to draw up a 'luxury driving set" for Vauxhall is a good thing or not. Still, the British company thought it is a good idea, so Kelsey got the job and came up with a set consisting of key fob, driving gloves and steering wheel cover in the designer's trade mark metallic leather and heavy black stitching.
Kelsey designed the set, themed on the Great British Road Trip, as part of the Vauxhall Collective program, a scheme to support up and coming creatives in the UK. Only 25 sets will see production and they will be sold at a price of 192 pounds.
What we don't get (besides the "why hire a shoe designer to...") is why do this? You, as a company got the guy (the designer) all worked up as he drew the set, only to make 25 pieces. And who uses driving gloves in a Vauxhall (we loathe all those who use gloves when driving anyway, expect pilots, of course)?
Vauxhall blames it on the " creative support schemes," promoted through the Vauxhall Collective. Members of the collective are "supported financially to carry out projects and giving them the resources to fulfill their creative potential".
We are all in favor of "creative potential" and its "fulfillment," but really now, a designer key fob?