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Jeff Koons BMW Art Car, a Gladiator at Le Mans 24 Hours

As we previously reported, German manufacturer BMW lined up two M3 GT2 cars at the 24 Hours of Le Mans race which took place in France the past weekend. The 17th BMW Art Car, race number 79, has been driven by former FIA WTCC champion Andy Priaulx, Dirk Muller and Dirk Werner.

Unfortunately, despite the fact it was a real eye catcher on the track, it had to retire early from the competition. However, Jeff Koons, the man responsible for bringing the car’s special design to life, still enjoyed the experience.

“This race has been a very invigorating experience. It’s amazing to see the commitment of all the people involved. The fans sleep in tents and stay awake for far more than 24 hours to celebrate this event. This has me really going, as I understand that it is something truly special for all the people to be here. It’s unfortunate that the BMW M3 GT2 Art Car had to retire early, but it’s part of racing,” Koons said in an interview for BMW.

Creating the 17th Art Car, Koons photographed multiple race cars at speed, then stretched the images and incorporated them into a massive digital collage. The result was painted all over the M3's bodywork.

Derived from the road version of the M3, the GT2 is powered by a 4.0 liter V8 engine that delivers 500 horsepower, has an upgraded chassis, racing brakes and is made from lightweight materials. It can reach 100 mph in 3.4 seconds and has participated for the first time at Le Mans 24 Hours.

“Everything is a metaphor for human life. If we build machines, it’s all metaphoric for our own bodies. These race cars are like gladiators out there. They are performing with full power and full impact,”
Koons said when asked if power and dynamics also apply to modern arts.
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