Those who drive along Interstate 75 in Auburn Hills in Michigan will rub their eyes in wonder. A gigantic image of the all-new Jeep Wagoneer S First Edition covers the entire facade of the Stellantis headquarters.
Stellantis is taking advertising to a whole new level by wrapping an entire building in the image of its first global EV. An estimated 140,000 motorists pass the building each day. This means that just as many meet the Jeep Wagoneer S First Edition. It is so big that they can't miss it!
Jeep marks the launch of its first global all-electric model arriving in the United States. The brand markets the first production run as the Launch Edition and wraps an image of it on its North American headquarters in Michigan. The image covers the tower of the campus.
The wrap measures 15,293 square feet and covers 10 floors of the construction's west side. The model depicted in the huge image will first arrive in dealerships across the United States and Canada. This fall, it will make it to markets around the world.
The Launch Edition gets a seven-slot illuminated grille with no function since it is an EV that we are dealing with, a dual-pane panoramic sunroof, 20-inch wheels, and a 45-inch infotainment screen.
The all-electric Wagoneer S Launch Edition can already be reserved on the brand's official website for $100. The amount is fully refundable in case potential customers change their minds. The model dropping as a Tesla Model Y Performance rival starts at $71,995, while the Y is around $20,000 cheaper.
Photo: Jeep
For the money, customers get the vehicle powered by a dual-motor powertrain, capable of delivering 600 horsepower (608 metric horsepower) and 617 pound-feet (837 Newton meters) of torque to both axles for an acceleration from 0 to 60 mph (0 to 97 kph) in 3.4 seconds.
A battery pack with a capacity of 100.5 kWh stores enough energy for a drive of up to 300 miles (483 kilometers) before the EV needs to be plugged in again. The battery can be fast-charged at DC stations from 20 to 80 percent in just 23 minutes.
Despite the high price, the Jeep Wagoneer S has got people interested. The model was the most searched-for EV on Google over the past six months. 165,000 people wanted to know more about Jeep's first all-electric global model. The long-awaited Tesla Roadster was second with 135,000 searches online, while the Lucid Gravity completed the podium with 40,500 searches.
Jeep has one more reason to brag. It was labeled as the most patriotic brand in America for the 23rd consecutive year. No fewer than 1,381 brands ran for the title, but apparently had no chance, to begin with.
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