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Jeep Is the Most Patriotic Brand in America and This Is Why

Jeep is the most patriotic brand in America in 2024 9 photos
Photo: Jeep
Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024Jeep is the most patriotic brand in America in 2024
Jeep has just been labeled as the most patriotic brand in America for the 23rd consecutive year out of the 1,381 brands running for the title. Ford finished second this year.
Here they go again. For 23 years in a row, Jeep has given its competitors no chance in the race for the title of the most patriotic brand in America. Senior vice president and head of Jeep brand North America, Bill Puffer, says that the tag is proof that the customers wholeheartedly embrace the adventure and freedom that the Jeep 4x4s offer.

No fewer than 1,381 brands participated in the competition. Brand Keys surveyed more than 7,460 consumers, with ages ranging in age from 18 to 65 years old, in order to determine the 2024 ranking. They proved that Jeep somehow managed to create a bond with consumers over its plus 80-year history, putting the rand at the top of the list every year for over two decades.

The American flag is prominently positioned on the outside and inside the brand's models. For instance, the doors of the all-new all-electric 2025 Jeep Wagoneer S, which has recently been selected as the most searched-for new EV on Google.

The car brand and the United Service Organizations (USO) have been working together for the past 16 years to help support and keep the members of the military connected to everything that gives meaning to their service.

Alongside its road-going models, the brand also offers a Military Incentive Program. Through the program, select military personnel are eligible for military bonus cash to use for purchasing or leasing 2023 and 2024 Jeep models. The program labels as eligible active and active reserve, retired military, retired military reserve, 100% disabled veteran and honorably discharged veterans, within 12 months of discharge date.

Furthermore, the Jeep Wave premium owner loyalty and customer care program offers Jeep vehicle owners exclusive benefits and dedicated 24/7 support.

The brand's portfolio includes the Jeep Cherokee, Grand Cherokee, and the three-row Grand Cherokee L, Wagoneer and Grand Wagoneer, the Compass, Gladiator, Renegade, Wrangler and Wrangler 4xe. The all-new Jeep Wagoneer S, which was revealed in New York last May, is now available to reserve.

Ford finished second in the race of America's most patriotic brands and seems to be inching closer to the leading spot. In 2021, the Blue Oval slotted in as the fourth in the ranking set up by Brand Keys. It also finished among the top 10 in 2022 and 2023.

Levi Strauss rounded up the podium, while Coca-Cola and Disney finished fourth and fifth.

Most patriotic brands in America in 2024:

1. Jeep
2. Ford
3. Levi Strauss
4. Coca-Cola
5. Disney
6. Walmart
7. Harley Davidson
8. Apple
9. Jack Daniels
10. Amazon

Surprisingly, despite bragging about rolling out the most American model, the Cybertruck, Tesla is nowhere to be seen in the ranking that classifies the nation's most patriotic brands.
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