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Jaguar Platinum Concert Series at the Hollywood Bowl

Following a recent three-year agreement that makes Jaguar the official vehicle of the upcoming Hollywood Bowl events, the British car brand is to be responsible for eight Jaguar-branded concerts curated by the Los Angeles Philharmonic Association. The Jaguar Platinum Concert Series coincide with the recent announcement of the Jaguar Platinum Coverage warranty program and the launch of the 2011 Jaguar XJ.

"The Hollywood Bowl has a natural synergy with the Jaguar brand,"
Richard Beattie, Executive Vice President, Marketing & Sales for Jaguar North America, said in a release.

"Jaguar has long been a favorite among influencers in the music, entertainment and cultural elite. This partnership is the perfect way to further introduce this audience to Jaguar's impressive line-up while also underscoring the message that as a luxury automotive brand, Jaguar is also in the business of entertainment," added Beattie.

Jaguar will also be offering exclusive test drives of their new vehicle line-up: the all-new XJ, the Jaguar XK and Jaguar XF.

The full calendar of the Jaguar Platinum Concert Series includes:
  • June 18 – Opening Night at the Bowl with the Hollywood Bowl Orchestra and Hall of Fame inductees Donna Summer, Richard Carpenter of The Carpenters, and Jean-Yves Thibaudet
  • July 10 – A Beatles Celebration
  • July 15 – Bell Plays Bruch with Joshua Bell and the L.A. Philharmonic
  • August 1 – Gustavo Dudamel conducts Carmen
  • August 5 – Gustavo Dudamel conducts Songs of the People
  • August 14 – Harry Connick, Jr. and his Big Band with the L.A. Philharmonic
  • September 1 – Herbie Hancock: Seven Decades – The Birthday Celebration
  • September 12 – Fireworks Finale: Pink Martini with the Hollywood Bowl Orchestra

"The partnership between Jaguar and the Hollywood Bowl brings together two iconic and powerful brands, and we are thrilled to welcome a partner that shares our commitment to presenting the very best in live music," said Arvind Manocha, Chief Operating Officer, Los Angeles Philharmonic.
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