There are cars out there - the MINI, Fiat 500, VW Beetle and so on - that basically live for the special editions. Without the endless customization they are like soulless creatures endlessly searching the nightlife for their cosmetics and garments.
The new MINI Roadster two-seater has barely made it to market, and already we have talk of a custom version. A one-off to be more precise, which will be built under the guidance of ranca Sozzani, chief editor of Italian VOGUE and UN Goodwill Ambassador for Fashion 4 Development.
"I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster," explained Sozzani.
So yes, no man will want to be seen in one... unless he wears a scarf and a dress. Come to think of it, Arabs do love gold and they certainly love purple. And if they want to buy it, they can do so, because the custom one-off will be auctioned off in the Hall of Ceremonies at Vienna’s Hofburg palace as part of the AIDS Solidarity Life Ball gala.
"I thought at MINI as a beautiful woman who put a scarf on her head when she drives a Roadster," explained Sozzani.
So yes, no man will want to be seen in one... unless he wears a scarf and a dress. Come to think of it, Arabs do love gold and they certainly love purple. And if they want to buy it, they can do so, because the custom one-off will be auctioned off in the Hall of Ceremonies at Vienna’s Hofburg palace as part of the AIDS Solidarity Life Ball gala.