Photo: Tesla
Tesla announced a new "Military Purchase Program" just before Independence Day, joining other American carmakers in this initiative. The program allows veterans, retirees, active-duty military members, and their spouses to buy a Model 3, Model Y, Model S, or Model X with a $1,000 discount.
Although Tesla is 100% an American company, not everyone knows that. Anti-EV propaganda has painted electric vehicles as being produced in China, and Tesla has made impressive efforts to shake off this impression. Not only is Tesla an American company, but its cars consistently score top points in the most American-made vehicle index.
Currently, the most American-made vehicle is the Tesla Model Y, with the rest of the models ranking 4th (Model S), 9th (Model X), and 21st (Model 3). The Cybertruck would also be high on that list, but its GVWR (above 8,500 lbs./3,855 kg) means it is exempt from the American Automobile Labeling Act (AALA) reporting requirements.
Tesla is using this year's Fourth of July celebration to remind people that it is an American carmaker, in many ways more American than each of the Detroit Three carmakers. For the first time, Tesla joins other automakers with its own Military Purchase Program, offering discounts to veterans and active-duty members of the military. Tesla calls the new program "Made in America for those who served."
The program is tailored for veterans, retirees, active duty members and their spouses, who will benefit from a $1,000 discount on all Tesla vehicles except the Cybertruck and used vehicles. There is no limit on the number of cars that can be purchased through the program, although the offer is not transferrable, is not redeemable for cash, and cannot be applied retroactively.
Looking at other similar programs, we discovered that most carmakers offer between $500 and $1,000, although $500 is the most common offer. Some are more generous, with BMW offering $500-$5,000 toward a lease or new vehicle purchase. From this perspective, Tesla goes with the pack, although it's more generous than many competitors.
This may be unrelated, but Tesla is also offering incentives to regular customers as it tries to accelerate sales. The second quarter delivery numbers were unexpectedly strong, especially considering the Wall Street estimates. Tesla undoubtedly tries to maintain momentum, and it's pulling the demand levers to achieve that. The Military Purchase Program may be great, but Tesla is also trying to convince existing owners to upgrade and new customers to join the family.
One of the reasons Tesla was so efficient in clearing inventory in the second quarter was a new free FSD transfer window offered to its owners. Initially planned to end at the end of August, the free FSD transfer opportunity has been extended until September 30. This will certainly contribute to a strong third quarter unless all Tesla owners who wanted to upgrade their vehicles already did it. Tesla is also offering three months of free Supercharging to anyone who takes delivery of a Tesla Model 3, Model Y, Model S, or Model X by August 15.
Currently, the most American-made vehicle is the Tesla Model Y, with the rest of the models ranking 4th (Model S), 9th (Model X), and 21st (Model 3). The Cybertruck would also be high on that list, but its GVWR (above 8,500 lbs./3,855 kg) means it is exempt from the American Automobile Labeling Act (AALA) reporting requirements.
Tesla is using this year's Fourth of July celebration to remind people that it is an American carmaker, in many ways more American than each of the Detroit Three carmakers. For the first time, Tesla joins other automakers with its own Military Purchase Program, offering discounts to veterans and active-duty members of the military. Tesla calls the new program "Made in America for those who served."
The program is tailored for veterans, retirees, active duty members and their spouses, who will benefit from a $1,000 discount on all Tesla vehicles except the Cybertruck and used vehicles. There is no limit on the number of cars that can be purchased through the program, although the offer is not transferrable, is not redeemable for cash, and cannot be applied retroactively.
Looking at other similar programs, we discovered that most carmakers offer between $500 and $1,000, although $500 is the most common offer. Some are more generous, with BMW offering $500-$5,000 toward a lease or new vehicle purchase. From this perspective, Tesla goes with the pack, although it's more generous than many competitors.
This may be unrelated, but Tesla is also offering incentives to regular customers as it tries to accelerate sales. The second quarter delivery numbers were unexpectedly strong, especially considering the Wall Street estimates. Tesla undoubtedly tries to maintain momentum, and it's pulling the demand levers to achieve that. The Military Purchase Program may be great, but Tesla is also trying to convince existing owners to upgrade and new customers to join the family.
One of the reasons Tesla was so efficient in clearing inventory in the second quarter was a new free FSD transfer window offered to its owners. Initially planned to end at the end of August, the free FSD transfer opportunity has been extended until September 30. This will certainly contribute to a strong third quarter unless all Tesla owners who wanted to upgrade their vehicles already did it. Tesla is also offering three months of free Supercharging to anyone who takes delivery of a Tesla Model 3, Model Y, Model S, or Model X by August 15.
The most American-made cars are S3XY
— Tesla North America (@tesla_na) July 3, 2024
To honor those who have served our country, members of the US military + their spouses are eligible for the Tesla Military Purchase Program on a new Model S, 3, X or Y
→ https://t.co/86QHvajnjG pic.twitter.com/n0NISCwUXM
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