Photo: SRT
Chrysler-owned brand SRT wants to introduce a new exterior color for the 2014 model year Viper and calls enthusiasts to help name the sportscar’s new shade of blue.
“SRT Viper Color Contest” entries can be filled on the company’s official website from October 17 through October 24. The SRT design staff will then choose three submissions for the final stage, with online voting to commence on November 4 and last through November 11.
The winning name will be rewarded with a trip to the 2014 Rolex 24 Hours of Daytona at Daytona International Speedway and the opportunity to spend time with the Viper Design team throughout the race weekend.
“‘The SRT Viper Color Contest’ gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, president of SRT. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”
The winning name will be rewarded with a trip to the 2014 Rolex 24 Hours of Daytona at Daytona International Speedway and the opportunity to spend time with the Viper Design team throughout the race weekend.
“‘The SRT Viper Color Contest’ gives our Viper enthusiasts an opportunity to be original, creative and contribute to the exterior design of our flagship American supercar,” said Ralph Gilles, president of SRT. “Already available in a wide array of exterior color combinations, which provides our owners a way to personalize their cars, this contest is a great way for our dedicated fans to connect with the SRT brand and become an authentic part of Viper history.”
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