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Hankook Signs 3-Year DTM Supply Deal

Not only Formula 1 and the World Rally Championship are beginning new business relationships when it comes to tire suppliers, but also the Deutsche Tourenwagen Masters (DTM) series. Starting with the 2011 season, the German championship will benefit from the services of a brand new tire supplier, namely South Korean-based manufacturer Hankook.

Having switched from Dunlop rubber (the tire maker ended its deal with the series in 2010), the DTM's promoter ITR has signed a 3-year deal with Hankook, which means the latter company will remain committed to the championship through its transition to the new technical regulations, due to be implemented in 2012.

We are very happy with the long-term partnership with premium tire manufacturer Hankook. During the negotiations prior to signing this contract, it already became apparent how motivated those in charge at Hankook are while dealing with the DTM project,” said DTM boss Hans Werner Aufrecht in a press statement.

The performance of the race tires also convinced everyone involved right away. Personally, I am happy that we have found another international corporate group that is willing and able to keep our high pace and our quality standards as an exclusive supplier in the years to come. Hankook has everything it takes for that,” he added.

The DTM is one of the most professional racing series around. Together with Audi and Mercedes-Benz, two of the world’s most successful premium car manufacturers, the DTM represents top-level international motor sport,” said Jin-Wook Choi, Executive Vice-President and European head of Hankook Tire.

That’s why we are very pleased at the trust and confidence that event organisers, vehicle manufacturers, and teams have placed in us and our brand, and we are proud to have been selected as the exclusive tire partner for the years to come. Now we will focus all our efforts on bringing our motto ‘Driving Emotion’ home to global fans of the DTM as well, and on demonstrating the superior quality of our products,” he concluded.
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