GM Boss Says Chevrolet Camaro Might Return as an Affordable EV

Initial reports from different outlets claimed that the upcoming Chevy Camaro might go down the crossover route, likely with battery-electric firepower. However, it appears that the upcoming one won't tackle Ford's Mustang Mach-E but low-slung EVs.

GM's Mark Reuss told MotorTrend that the Camaro moniker needs to make a comeback as a real pony car that would return to its roots, albeit with electric power. The company's president went on to say that it could be priced similar to the Equinox EV, which will kick off at just under $35,000. Factor in the $7,500 federal tax credit, and you might spend almost $27,500 for it – before dealer markups and options.

By comparison, the defunct sixth-gen Chevy Camaro used to start at $30,900, which is roughly $3,400 more than its successor's targeted MSRP. But how is General Motors planning to keep the pricing in check? By focusing on styling rather than the neck-snapping performance expected from such a ride in its range-topping configuration.

As a result, it will probably not take a swing as Dodge’s latest generation Charger in terms of sheer power. The new Charger offers both electric and gasoline power in two body styles: coupe and convertible. If the latest report is accurate, then the all-new Chevrolet Camaro likely won't be a two-door, as this segment is not as popular as it used to be.

On top of that, the quoted outlet states that they got "the sense that the car-versus-crossover debate hasn't been settled within GM." Thus, while there is a strong possibility that it won't be a high-riding machine, chances are it won't be a coupe (nor a convertible) either. In all likelihood, it is possible that it might launch with four doors.

Its body style, size, and electron-sipping power would inevitably make it a challenger (pun intended) to the likes of the latest generation four-door Dodge Charger. Still, since it won't be performance-focused, it will probably take on the more affordable versions of its biggest rival in the segment. Nevertheless, we reckon GM might be tempted to make the lineup more exciting a few years after launch, so we wouldn't completely rule out a high-performance variant.

The quoted outlet hasn't revealed a potential unveiling date for the all-new Camaro, which is said to utilize the same Utium platform shared with the GMC Hummer EV, Cadillac Lyriq, Chevy Silverado EV, Buick Electra E4 and E5, and a whole bunch of other rides. But what would you tell GM about this potential move?