Valet Girls was the first first all female parking company in the US founded in 1983, in Malibu California and it served a lot of A-list celebs, its name being extremely popular among Hollywood tycoons who paid big bucks to have their luxury cars parked by the gracious ladies. But now it seems that there isn't anything left of its ancient prestige as the company is making discounts just as other mass-addressing firms.
If once the Valet Girls Parking charged their wealthy clients an hourly rate of $32 per Valet Girl per hour, now they are only asking $26.00, the same fee they had in 1999.
"It is the sign of the times, or at least the next few years for us. We came to terms that the recession and Bernie Madoff have affected our multi-millionaire clients and we needed to make drastic cuts in expenses and reduce our rates to stay in business. Since we lowered our fees to that of 1999 we have seen a spike in business but I don't ever think we will be back to the rate we charged prior to the recession anytime soon," explained Co-President Nancy Saltzman.
In fact, the company benefited from so much success in the past that it planned to extend the business to other locations as well. However, the bleak financial crisis put a stop to their daring plans.
"That growth plan for Valet Girls was put on a sudden stop by the recent recession. Even the rich and famous in Beverly Hills are shopping around for the best price when it comes to valet parking for their parties. Never before did we compete for events based solely on price but that changed this year," Saltzman told NBC's "Today Show".
Starting with January, the car parking company which employed 100 people made its first crisis layoffs: the number of Valet Girls has been drastically reduced by 50 per cent.
Well, this is surely a sign that the global recession makes everybody reconsider their priorities. We wonder if these discounts mean that they will change their slogan as well. How about: "We don't just park cars, we provide entertainment... at crisis prices!"
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