Geneva to Bring Citroen DS Rebirth

The popular Citroen DS model which saw daylight during the '50 and became famous thanks to its aerodynamic body design will be revived by the French manufacturer at the upcoming Geneva Motor Show, as part of a broader global rebranding campaign prepared by Citroen. Even though this is only pure speculation, Autonews says that Citroen will announce the new DS line on February 5, the same day when it will also debut the rebranding program, including a new marketing slogan and a new website.

According to the aforementioned source, the French manufacturer will debut the first DS model at the Geneva show in March. Likely to go on sale in early 2010, the DS3 is a small car which perfectly matches the current market demands: small-displacement engine and low fuel consumption.

However, Citroen prepared a whole new DS range that also includes a lower-medium DS4 prepared for the first half of 2011. “The third model will be the DS5 upper-medium car, which is planned to go into showrooms by the end of 2011,” Autonews wrote.

“We will offer products within the Citroen brand that have added value and carry elements of the premium sector,” PSA/Peugeot-Citroen styling director Jean-Pierre Ploue was quoted as saying by the same source.

Speaking of the rebranding campaign, marketing director Xavier Chardon said the company is continuing its efforts in the customer service and plans to modify the architecture of its showrooms in order to be more useful and more attractive for global buyers.

“We will demand major changes in the architecture of the showrooms, but more than anything we want to see an evolution in our relationship with our customers. We’ve been improving in customer service, but we have a long way to go,” Chardon said.