Formula One Personalities Star in BEN Charity

BEN, a UK charity organization dedicated to supporting employees from the automotive industry, as well as their families, has created a new marketing campaign to promote its actions, built around a footage in which multiple motor sport starts show their support for BEN’s projects.

The list of racing icons that start in the video includes Lewis Hamilton, Ross Brawn, Mika Hakkinen, David Coulthard, Heikki Kovalainen, Susie Stoddart, Anthony Davidson and Pedro de la Rosa. BEN hopes that the Formula One Heroes’ contribution (that is how the foundation describes the stars) will bring the organization’s vast range of supporting action to the public’s attention.

The film was sponsored by Mercedes Benz and by AMCI, which produced it free of cost. The video also includes sequences from the charity organization’s latest promotional film - an initiative that received the support of multiple aftermarket and parts-producing companies based in the UK.

“The appearance of such superstars is a real coup for BEN and we are deeply indebted to Mercedes Benz and AMCI for making this happen. We hope that these respected figures will allow us to reach out to a new audience and make them aware of the work that we do for everybody with a connection to the UK's automotive and related industries.” said Charles Davis, BEN’s Director of Fundraising and Communications.

You can see the stars in (charity) action below, or, if you wish to become more familiar with this initiative, you can visit BEN’s website.