Ford Teams Up with Toby Keith for 2011 Super Duty Campaign

American manufacturer Ford announced it has kicked-off the advertising and marketing campaign for the all-new 2011 Ford F-Series Super Duty with a preview of Web and TV spots at the grand opening of Toby Keith’s I Love This Bar and Grill. The partnership will further extend this summer when Ford sponsors Keith’s 2010 America’s Toughest Tour.

According to Ford, the new marketing campaign will highlight the the truck’s class-leading towing and payload capability, fuel economy and productivity against the competition. It will include a series of new Webisodes featuring Dirty Jobs’ Mike Row and TV spots narrated by entertainer Denis Leary.

In addition to sponsoring Toby Keith’s concert tours, Ford partnerships include organizations such as Monster Jam, Professional Bull Riders, Future Farmers of America, the American Quarter Horse Association and the Dallas Cowboys.

“Fundamental to the new Super Duty marketing initiative is Ford’s intimate knowledge of the truck customer,” Doug Scott, Ford Truck Group Marketing manager, said in a release.

“Our customers are huge Toby Keith fans, they enjoy a wide array of sports, and they use their trucks for all sorts of work – from home repair projects to major industrial commercial work,” he added. “Our deep understanding of this customer guides everything we do, from engineering to marketing and advertising.”

The 2011 Ford Super Duty features both diesel and gasoline engines mated to a new TorqShift six-speed transmission. The new 6.7-liter Power Stroke V-8 turbocharged diesel reportedly produces best-in-class 735 ft.-lb. of torque at 1,600 rpm and best-in-class 390 horsepower at 2,800 rpm, enabling the 2011 Super Duty’s towing capability of 24,400 pounds. Ford also brags the truck also has a class-leading payload capability of 6,520 pounds.