The Ford Octane Academy will unite fans with their idols, for the unique opportunity to get behind the wheel and experience the extreme excitement of performance driving.
“Today's Millennial generation is extremely influential so our job is finding new and inventive ways of communicating and connecting with them, which includes building our presence in the multibillion-dollar world of extreme sports.With an all-star lineup of drivers and vehicles, Ford is bringing fans directly into the excitement of action sports in a way only Ford can with the first-ever dedicated consumer experience for this energetic and expressive audience.” Jim Farley, Ford group vice president, Global Marketing, Sales and Service was quoted as saying by autoweek.com.
The fans will have the chance of an ultimate driving experience along with their action sports heroes, BlocK, Deegan, Foust and Gittin Jr. The enthusiasts will be pushed to the limit by the host drivers and their experiences will be shared with the world through the Ford Octane Academy series.
The first sport fantasy camp will debut in November. The event will be hosted by Ford’s race driver Brian Deegan behind the wheel of an F-150 SVT Raptor and Ken Block will amaze the audience with a Ford Fiesta. 2010 Formula Drift Champion Gittin Jr will give competitors a thrills by drifting a Mustang, and X Games 16 Gold Medalist Foust will give the participants the experience of a lifetime in a Ford Focus.
Google News