No, it definitely cant! We’re not what sorts of people work for Alfa Romeo, but we’re pretty sure they don’t get what the brand is all about. This latest video released by the UK division tries to prove the Giulietta hatchback can play ice hockey, but it looks like they worked a whole day to get one shot that still looks fake. The worst part the real hockey player misses on purpose to make the car look cool, and the goalie also fails to block a shot that’s coming to him as straight as an arrow.
It’s all a bit too stage, and we don’t thing a young audience will be impressed in the era of Ken Block by a simple J-turn on ice. As for the older gentlemen, even a long boring video of a drive in the countryside would have been better.
The video has something like 30% percent dislikes and is shot with... iPhones!
The video has something like 30% percent dislikes and is shot with... iPhones!