Just a week ago, Cadillac officially announced it's going to rename its lineup of models. Cadillac sedans and coupes will boast with names that start with "CT" and a number after that moniker, indicating the relative size and position of the car in the lineup hierarchy. But get this - Cadillac-badged crossovers and SUVs will also go through a mild rebranding.
Whereas "CT" stands for "Cadillac Touring", General Motors most luxurious automaker decided to rename its SUV and crossover lineup with "XT" and a number after that. Marketing chief Uwe Ellinghaus, the same man that told the upcoming CT6 flagship sedan will enter production at the end of 2015, is the one who shared this bit of information to Forbes magazine.
However, there will be an exception. As expected, the Escalade will be the only Caddy to keep its name 'cos Escalade is a brand itself and does more for Cadillac than the rest of the range combined. With the full-size SUVs future covered, let's get back to the rebranding business.
Ellinghaus disclosed to the aforementioned publication that “many other brands have done that sort of thing, across industries… It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition…"
Infiniti's former chief architect Johan de Nysschen is currently at the helm of Cadillac. During his time at Infiniti, he orchestrated the new nomenclature of the Japanese luxury brand, thus giving us the Q50 and QX50, Q60 and QX60, Q70 and QX80. Even Mercedes has alphanumeric classes, BMW boasts with numeric series and Audi has the As and Qs. Those new names aren't that out of place after all, huh?
However, there will be an exception. As expected, the Escalade will be the only Caddy to keep its name 'cos Escalade is a brand itself and does more for Cadillac than the rest of the range combined. With the full-size SUVs future covered, let's get back to the rebranding business.
Ellinghaus disclosed to the aforementioned publication that “many other brands have done that sort of thing, across industries… It doesn’t fit our immediate business needs, but this simple logic will help us build this brand and enhance recognition…"
Infiniti's former chief architect Johan de Nysschen is currently at the helm of Cadillac. During his time at Infiniti, he orchestrated the new nomenclature of the Japanese luxury brand, thus giving us the Q50 and QX50, Q60 and QX60, Q70 and QX80. Even Mercedes has alphanumeric classes, BMW boasts with numeric series and Audi has the As and Qs. Those new names aren't that out of place after all, huh?