Borgward has announced a new appointment to its team of experts, in the form of David Napoleon Genot.
The 37-year-old designer will be the new Executive Design Director for Borgward Europe. The Belgian-born designer has a wealth of experience behind him, since he worked for Audi, Renault, SEAT, and Hyundai. All of the brands in the previous sentence hired Genot in their design studios.
In the case of the South Korean company Hyundai Motors, David Genot was an Exterior Designer, Senior Automotive Designer, and Creative Manager of Design.
His work was mostly focused on concept cars, but he has also penned production vehicles. Among his most known creations are cars like the 2010 Kia Pro-Cee’d, the 2015 Kia Sportage, and the KIA GT Concept of 2011.
David Napoleon Genot holds and an advanced degree in design, which he obtained after studying design at the Pforzheim University of Applied Sciences.
From there, he was hired by the automakers listed above. Borgward will employ Genot at their international design studio in Renningen, which is located close to the company headquarters in Stuttgart.
Borgward is the first German automaker that has created a position in its Board of Management that focuses on Design. The renowned Anders Warming takes the latter. Mr. Warming used to work for MINI, but his experience spans further than just the British brand that is owned by the BMW Group.
According to Borgward, their latest asset is fascinated by the company’s philosophy, and is excited to translate the spirit of its visionary founder, Carl F. W. Borgward, into modern vehicles. Genot has no doubt that Borgward will succeed in the automotive industry, and he feels that he can establish the brand at the cutting edge of the global car making industry.
Borgward also hired specialists that used to work for Daimler AG. In the case of the two engineers, Dr. Ing. Tilo Schweers, and Florian Herbold, their previous roles at Daimler focused on the development of alternative drive systems.
In the case of the South Korean company Hyundai Motors, David Genot was an Exterior Designer, Senior Automotive Designer, and Creative Manager of Design.
His work was mostly focused on concept cars, but he has also penned production vehicles. Among his most known creations are cars like the 2010 Kia Pro-Cee’d, the 2015 Kia Sportage, and the KIA GT Concept of 2011.
David Napoleon Genot holds and an advanced degree in design, which he obtained after studying design at the Pforzheim University of Applied Sciences.
From there, he was hired by the automakers listed above. Borgward will employ Genot at their international design studio in Renningen, which is located close to the company headquarters in Stuttgart.
Borgward is the first German automaker that has created a position in its Board of Management that focuses on Design. The renowned Anders Warming takes the latter. Mr. Warming used to work for MINI, but his experience spans further than just the British brand that is owned by the BMW Group.
According to Borgward, their latest asset is fascinated by the company’s philosophy, and is excited to translate the spirit of its visionary founder, Carl F. W. Borgward, into modern vehicles. Genot has no doubt that Borgward will succeed in the automotive industry, and he feels that he can establish the brand at the cutting edge of the global car making industry.
Borgward also hired specialists that used to work for Daimler AG. In the case of the two engineers, Dr. Ing. Tilo Schweers, and Florian Herbold, their previous roles at Daimler focused on the development of alternative drive systems.