The app is a mix between the classic product catalog, the website and the interactive possibilities of the iPad. The users receive a multitude of info, pictures and video and can also configure their dream X3.
The application also comes with a special function that allows customers to contact BMW in order to book a test drive.
“The application combines the advantages of the classic product catalog, the website and the interactive possibilities of the iPad. The BMW X3 App not only provides plenty of information and video material, but also gives users the chance to configure their ideal vehicle individually and to order product literature by operating the touchscreen. The highlights of the application also include an interactive 360° view,” stated the press release.
Users can also take advantage of direct connections to social media channels, sending their ideal vehicle to their friends on Facebook, for example.
“Using the iPad’s direct links to social media channels such as Facebook, users can post information about the vehicle on their own wall or send their ideal vehicle to friends. With this application, BMW is examining, for the first time, the possibilities that the iPad offers in terms of sales promotion measures and creating a platform for the communication of further vehicle and product literature,” stated the press release.
You can download the BMW X3 iPad app free of charge by following this link.
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