BMW Kicks Off Innovation Days in Asia Tour 2010

German carmaker BMW kicked off its Innovation Days Asia Tour yesterday, with a four-day event in Tokyo. It will then welcome visitors in Seoul from September 2 to 12 and make its final stop in Hong Kong from October 19 to 20. The Tour will focus on the EfficientDynamics theme and finding current and future urban mobility solutions.

Tokyo, Hong Kong and Seoul are three of the most significant Asian megacities, currently struggling to improve their traffic systems and reduce the environmental impact of personal transportation. In fact, BMW targets these cities with the upcoming all-electric Megacity Vehicle, which is scheduled to be launched in 2013.

“Traffic problems and their environmental impact are generally far worse in the megacities of Asia than in western metropolises,” Gunther Seemann, Head of BMW Group Sales for Asia, Oceania and South Africa, said in a release. “As a result, demand for alternative drive systems is expected to soar there very soon.”

“MINI E, the X6 and a range of models with EfficientDynamics technology. In Tokyo, the BMW Vision EfficientDynamics concept car will be on display as well,” a company statement reads.

The Tour “BMW Group Mobility of the Future. Innovation days in Asia 2010” will offer visitors information on the latest technologies available from the BMW Group, from the EfficientDynamics package, to ActiveHybrid technology, the MINI E and the Megacity Vehicle for the future.

Visitors to the Tour will also be able to experience a number of BMW vehicles for themselves as well, such as the MINI E, the X6 and a range of models with EfficientDynamics technology. The BMW Vision EfficientDynamics concept car will also be on display.