Audi Says Diesel Is Better Than Hybrids

An interesting battle is currently taking place in the United States, a market which is now encountering what seems to be one of the most important restructuring time frames in its history. While President Barack Obama and his administration are struggling to convince automakers to concentrate their efforts on hybrids and electric cars, while Audi steps in and says diesel are better than the aforementioned models when it comes to cutting fuel consumption.

The German manufacturer already debuted an advertising campaign in the United States, pointing that diesel engines could prove to be a better investment compared to hybrids and electric models.

Audi's US portfolio currently contains two diesel models, a Q7 SUV that went on sale six weeks ago and an A3 projected to hit the market in a few months.

"We're not saying these technologies are nonsense," Johan de Nysschen, president of Audi of America Inc., commented according to The Detroit News. "For us the appeal of the clean diesel technology is that it is here right now."

As said, the American manufacturer are driven forward by the US government to focus more on electric cars and hybrids. For example, both Chrysler and General Motors, the two US giants who filed for bankruptcy some months ago, have been asked to direct their efforts to this kind of vehicles as they seem the only ones capable of keeping their business alive.

General Motors is getting ready to launch the over-discussed Chevrolet Volt, often referred to as the most advanced hybrid ever released, which is expected to account for a large share of the American electric car sector.