...in only two of its locations: its forums in Ingolstadt and Neckarsulm. The German carmaker announced today the delivery of the 100,000th new car in Germany, marking the first time in its history when Germans bought so many Audis in one year.
“One in every three Audi customers already picks up their new car at one of the two German Audi locations,” Michael Renz, Audi Head of Marketing for Germany said. “This statistic underscores how strongly our customers identify with the Audi brand.”
The man who bought the anniversary model is Christian Schoppe. To award him for his feat, the carmaker put Michael Renz himself in charge of handing over the car (we bet Schoppe would have preferred an extra gizmo on his new Audi instead, but...). The car purchased by the customer was an Audi A5 Sportback 2.0 TFSI in Amethyst Gray.
The previous sales record was established in 1996, when about 96,000 cars were handed over at the two German locations. On peak days this year, up to 300 cars were collected in Ingolstadt, and up to 150 in Neckarsulm. And, remember, this was the year of the crisis...
In the beginning of November, the carmaker upgraded its annual sales target to 925,000 for the year. In January, Audi had been the only premium carmaker to issue a specific sales target for 2009. At that point, Audi was aiming to sell around 900,000 vehicles, which was some ten percent down on 2008 levels.
“One in every three Audi customers already picks up their new car at one of the two German Audi locations,” Michael Renz, Audi Head of Marketing for Germany said. “This statistic underscores how strongly our customers identify with the Audi brand.”
The man who bought the anniversary model is Christian Schoppe. To award him for his feat, the carmaker put Michael Renz himself in charge of handing over the car (we bet Schoppe would have preferred an extra gizmo on his new Audi instead, but...). The car purchased by the customer was an Audi A5 Sportback 2.0 TFSI in Amethyst Gray.
The previous sales record was established in 1996, when about 96,000 cars were handed over at the two German locations. On peak days this year, up to 300 cars were collected in Ingolstadt, and up to 150 in Neckarsulm. And, remember, this was the year of the crisis...
In the beginning of November, the carmaker upgraded its annual sales target to 925,000 for the year. In January, Audi had been the only premium carmaker to issue a specific sales target for 2009. At that point, Audi was aiming to sell around 900,000 vehicles, which was some ten percent down on 2008 levels.