Teslas are considered by many the epitome of electric cars, and despite other companies investing aggressively in this market, Elon Musk continues to be described as the innovator that keeps pushing the EV world as a whole forward.
A design study that’s specifically aimed at Audi’s e-tron brand envisions a so-called Avenir 4-seater wagon that would be first and foremost the German carmaker’s response to Tesla.
Leaving aside the name of the project, which Buick has used before on an actual production model, designer Le Yang Bai says the Audi Avenir is focused on three key points, namely brand consistency, all-road performance, and balanced variation.
To achieve this, the design of the car has been developed to allow for multiple interior configurations and use scenarios with a stackable floor, multiple access modes, and a double-wedge architecture.
“The volume features a double wedge architecture, with the wedges represent the body and the electric powertrain respectively. The body wedge starts sharp and ends up wide, representing a shift in focus from the aerodynamics at the front to pure storage at the rear. The powertrain wedge starts wide then slims down, representing the shift from the tall front intake to the slim battery pack it’s directing airflow to,” the artist explains.
The back of the car has also been designed specifically to maximize volume, so it relies on a combination of hard geometry and horizontal and vertical lines.
The Avenir could also feature several face and rear variations that can be further customized by a customer in a way that perfectly responds to their needs.
According to the renderings, such a model could see daylight in 2034, as this could be the year when the market would be ready for an advanced electric vehicle based on this approach.
“The Avant may be past, but Avenir is the future,” the designer concludes.
Leaving aside the name of the project, which Buick has used before on an actual production model, designer Le Yang Bai says the Audi Avenir is focused on three key points, namely brand consistency, all-road performance, and balanced variation.
To achieve this, the design of the car has been developed to allow for multiple interior configurations and use scenarios with a stackable floor, multiple access modes, and a double-wedge architecture.
“The volume features a double wedge architecture, with the wedges represent the body and the electric powertrain respectively. The body wedge starts sharp and ends up wide, representing a shift in focus from the aerodynamics at the front to pure storage at the rear. The powertrain wedge starts wide then slims down, representing the shift from the tall front intake to the slim battery pack it’s directing airflow to,” the artist explains.
The back of the car has also been designed specifically to maximize volume, so it relies on a combination of hard geometry and horizontal and vertical lines.
The Avenir could also feature several face and rear variations that can be further customized by a customer in a way that perfectly responds to their needs.
According to the renderings, such a model could see daylight in 2034, as this could be the year when the market would be ready for an advanced electric vehicle based on this approach.
“The Avant may be past, but Avenir is the future,” the designer concludes.