Audi Ad for Super Bowl XLV

Certainly the most watched sporting event in the world, the Super Bowl is a God-sent gift for those who plan to reach previously untapped audiences. The ad frenzy surrounding the Super Bowl has pretty much created an advertising industry of its own, based on the millions on dollars spent and the millions of households reached by the advertiser's message.

For a while now, car manufacturers have begun looking at the Super Bowl as to a money making machine. Last year, it was the South Korean manufacturers' year, with Hyundai flooding the channels with its spots.

This year, the Germans from Audi are again taking their shot at the event by announcing it has purchased airtime, for the fourth consecutive year, during the Super Bowl. There is no info on how much the carmaker paid for the privilege to get its ad squeezed in between two touchdowns.

“Since Audi began advertising in the Super Bowl nearly four years ago, we’ve achieved record levels of awareness and showroom traffic with national consideration numbers showing significant spikes post game,” Scott Keogh, Audi’s chief marketing officer said in a statement.

According to Audi, their spot will be aired in the first break. As usual, what the spot is all about is still a secret.

So far, Audi is the single manufacturer to have confirmed its presence on the Super Bowl ad list. American carmaker Chrysler said in the beginning of the year it too will come back with a message, but no other info was released since.