Photo: vburlapp / Instagram
Mitsubishi – that Japanese automaker that formerly went head-to-head with another quirky yet great Rising Sun carmaker, Subaru. Today, sadly, it's a mere shadow of a shadow of its former self – at least in North America.
Think about it for a second. When the company's local division announced the first-quarter sales report, they bragged about "strong" Q1 deliveries. For example, Subaru of America had 20 months of consecutive growth at the time, and the total after the first three months of the year was almost 153k vehicles. Heck, even Mazda North American Operations (MNAO) jumped 13.3% to over 100k sales during the January to March period.
Meanwhile, Mitsubishi Motors North America, Inc. (MMNA) announced quarterly sales were – indeed – up no less than 35.7% year-over-year. Alas, that doesn't mean too much, as they only delivered 28,403 vehicles! Shame, shame, shame, and more shame on them. What was once a proud Japanese automaker with Dakar and WRC heritage all over the place is now a derelict ship trying to sell a couple of Mirages, the ultra-old Outlander Sport, the quirky Eclipse Cross, as well as the only model of real interest, the traditional Outlander and Outlander PHEV.
We hear the Mirage is going away for the 2025 model year – good riddance. We also heard that Mitsubishi wants to turn everything around with help from its new five-year Momentum 2030 North American business plan. It involves additional electrification in hybrid, PHEV, and full EV forms, more dealers, the latest technology, and innovative features, as well as one new or refreshed vehicle each year starting with the fiscal year 2026.
It's a long way from now (October 1, 2025, to September 30, 2026), so we understand if anyone is feeling a little impatient. No worries, that is also valid across the rumor mill and the imaginative realm of digital car content creators. The latter is especially prolific from across the parallel universes of vehicular CGI. For example, some pixel masters think Mitsubishi needs a comeback of the Lancer EVO; others believe the solution is another crossover, while a few are more down-to-earth and focus on the current Outlander and its potential refresh.
Well, Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm, and he's given some thought to Mitsubishi's current predicament, too. The result is simple – a 2027 Mitsubishi station wagon with all-wheel drive could help the company attack the Subaru Outback base of operations and steal some customers.
There aren't many details regarding this adventurous yet stylish model, but we can easily see that it adheres to the latest design precepts with a minimalist style and full-width LED taillights. The CGI expert also only shares one POV, and we can't tell if this model is all-electric or ICE-powered. Luckily, there's a hint in the hashtags, and we find out he envisioned this AWD estate with a hybrid powertrain. Cool or not?
Meanwhile, Mitsubishi Motors North America, Inc. (MMNA) announced quarterly sales were – indeed – up no less than 35.7% year-over-year. Alas, that doesn't mean too much, as they only delivered 28,403 vehicles! Shame, shame, shame, and more shame on them. What was once a proud Japanese automaker with Dakar and WRC heritage all over the place is now a derelict ship trying to sell a couple of Mirages, the ultra-old Outlander Sport, the quirky Eclipse Cross, as well as the only model of real interest, the traditional Outlander and Outlander PHEV.
We hear the Mirage is going away for the 2025 model year – good riddance. We also heard that Mitsubishi wants to turn everything around with help from its new five-year Momentum 2030 North American business plan. It involves additional electrification in hybrid, PHEV, and full EV forms, more dealers, the latest technology, and innovative features, as well as one new or refreshed vehicle each year starting with the fiscal year 2026.
It's a long way from now (October 1, 2025, to September 30, 2026), so we understand if anyone is feeling a little impatient. No worries, that is also valid across the rumor mill and the imaginative realm of digital car content creators. The latter is especially prolific from across the parallel universes of vehicular CGI. For example, some pixel masters think Mitsubishi needs a comeback of the Lancer EVO; others believe the solution is another crossover, while a few are more down-to-earth and focus on the current Outlander and its potential refresh.
Well, Vince Burlapp (aka vburlapp on social media or burlappcar.com) is a prolific virtual artist who loves to dream of all the latest models across the wide-ranging automotive realm, and he's given some thought to Mitsubishi's current predicament, too. The result is simple – a 2027 Mitsubishi station wagon with all-wheel drive could help the company attack the Subaru Outback base of operations and steal some customers.
There aren't many details regarding this adventurous yet stylish model, but we can easily see that it adheres to the latest design precepts with a minimalist style and full-width LED taillights. The CGI expert also only shares one POV, and we can't tell if this model is all-electric or ICE-powered. Luckily, there's a hint in the hashtags, and we find out he envisioned this AWD estate with a hybrid powertrain. Cool or not?
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