2023 Dodge Durango SRT Hellcat Fails To Sell, Owner Flat Out Says No to $73,000

Back in March, we showed you a lesser Durango, specifically an SRT 392 variant that cost $83,185 new, yet nobody was willing to pay more than $57,777 for it. One of you even called it an “overpriced piece of aging machinery.”

Of course, the Hellcat spec is a lot more desirable than the SRT 392, but that doesn’t necessarily mean it’s going to hold its value any better in relation to its original MSRPs. This 2023 Durango Hellcat has 1,300 miles on the clock and is finished in Destroyer Gray over Demonic Red leather. It cost $99,730 when new, and now its owner was forced to refuse a top bid of $73,000.

Let’s run through the specs and see what we’re dealing with. Aside from the gray exterior (always a popular choice among Durango buyers), other highlights include the black grille, lower splitter, performance hood, sunroof, power-operated liftgate, Hellcat badges, LED headlights, front and rear parking sensors, dual exhaust outlets, plus a set of dual-tone 20” alloy wheels with 295/45 Pirelli Verde Zero all-season rubber.

We also need to mention the red SRT-branded Brembo calipers and the adaptive damping competition suspension.

Meanwhile, inside is where you’ll find the heated, ventilated, and power-adjustable front seats (in Demonic Red leather), contrasting white stitching, dual-zone automatic climate control, heated second-row bucket seats, adaptive cruise control, lane departure warning, a wireless charging pad, remote start, an Alpine sound system, heated and leather-wrapped steering wheel (with paddle shifters), and the carmaker’s Uconnect 5 infotainment system with sat-nav, Apple CarPlay and Android Auto.

In terms of performance, you already know what it is. The 6.2-liter supercharged Hemi V8 unit puts down 710 horsepower (720 ps) and 645 lb-ft (875 Nm), sending everything to all four corners via an eight-speed automatic gearbox.

Over a quarter mile, this is an 11-second SUV, needing just 3.5 seconds in order to get from zero to 60 mph (97 kph).

What’s the right price?

Usually, you can find a slightly used Durango SRT Hellcat (with less than 2,000 miles on the clock) for roughly $80,000. In this case, the seller didn’t specify a reserve, all we know is that it wasn’t met. If I had to guess, I’d say the highest bid wasn’t too far off the mark – unless the owner of the vehicle had unrealistic expectations.

Also, I should point out that this SUV, and others like it, will likely never go up in value again. I know there’s been some discussion around this topic, but the truth is these are simply not rare enough. The only way you can make a profit with a Hellcat-spec Durango long term is by never driving it (delivery miles), and then seeing what it can fetch at auction a few decades from now.